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vs 2024:Overall +3Safety +8Reliability -1Efficiency & Range -5Cost of Ownership +10Technology +3Driving Experience -1
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Full-Size Luxury SUV

2025 Rivian R1S

LuxuryEV
Manufacturer site ↗
2026 model shown
2.89B-GPA / 4.0
Overall GPA
Reliability
0.67F
Safety
3.62A-
EfficiencyEV
2.51C+
79 MPGe combined · 258 mi range · $950/yr energy
Comfort
2.75B-
Value
3.77A
Ownership Cost
0.23F
Technology
2.91B-
Driving Experience
3.01B

The verdict

A capable full-size luxury suv, strong on performance and held back by ownership.

Overall 2.89 (B-) across 10 graded subjects. Its strongest is performance & powertrain at 4.00 (A+), its weakest cost of ownership at 0.23 (F). 8 of 10 subjects grade at C− or better.

Jump to scores

Strengths

  • Performance & Powertrain
  • Value & Market Position
  • Safety

What holds it back

  • Cost of Ownership
  • Reliability & Quality
  • Efficiency & Range

Top alternatives

Cars shoppers cross-shop with the Rivian R1S

Production history

2022present · 5 years · 2 generations
Gen 1202220242022Gen 22025now2025In production2026 — graded2025 — graded2024 — graded2023 — graded2022 — gradedProduction began 2022

How it's evolved

5 scored model years · 20222026

0255075100202220232024202520262022 · Overall: 722023 · Overall: 73 (+1 vs 2022)2024 · Overall: 69 (−4 vs 2023)2025 · Overall: 72 (+3 vs 2024)2026 · Overall: 71 (−1 vs 2025)

Subject scores by year

Hover or tap a score to see what moved it versus the year before. A corner mark flags a big swing.

YearPerformanceEfficiencySafetySpaceCostReliabilityTechUse-caseDrivingValue
2026
2025
2024
2023
2022

Compare two years

vs
Performance92
90-2
Efficiency63
68+5
Safety83
80-3
Space68
68+1
Cost33
16-17
Reliability44
46+2
Tech70
73+3
Use-case75
750
Driving77
73-5
Value77
73-4

Best fit & conditions

Winter / inclementA+86/100
AdventureA85/100
FamilyA-83/100
CommuterC+65/100
Work / TowC-59/100

Higher scores mean a better fit for that use case. Learn more about use-case fit →

Detailed scoring by subject

1Performance & PowertrainThe R1S's best-graded category.4.00A+
Horsepower
533 hp (Dual Standard); 665 hp Performance Dual, 850 hp Tri-Motor
96/100
#2 of 60 in classCompare all →

The representative Dual Standard uses Rivian's 533-hp dual-motor AWD system. The new-for-2025 lineup also offered a 665-hp Performance upgrade and an 850-hp Tri-Motor.

Torque
610 lb-ft (Dual Standard); 829 lb-ft Performance Dual, 1,103 lb-ft Tri-Motor
100/100
#1 of 60 in classCompare all →

The volume Dual Standard produces 610 lb-ft, already exceeding the top of the SUV normalization band.

0–60 mph time
4.5 s (Dual Standard); 3.4 s Performance Dual, 2.9 s Tri-Motor
83/100
#2 of 60 in classCompare all →

The standard dual-motor configuration is exceptionally quick for a full-size seven-passenger SUV without an optional performance package.

Powertrain refinement92
#2 of 60 in classCompare all →

The in-house dual motors deliver immediate, quiet and linear thrust, with no combustion or shift transitions. Reviews of the refreshed R1 consistently describe smooth acceleration and responsive performance.

Transmission behavior96
#1 of 60 in classCompare all →

Single-speed direct drive provides seamless acceleration without shifts, hunting or a manual-mode compromise.

Max towing capacity
7,700 lbs (all 2025 configurations, properly equipped)
96/100
#6 of 60 in classCompare all →

A 7,700-pound maximum sits near the top of the SUV scoring band and applies across the 2025 range.

AWD/4WD availability96
#1 of 60 in classCompare all →

AWD is standard throughout the range, with front/rear motor control and All-Purpose, All-Terrain and Snow modes; Tri-Motor adds more granular rear-axle control and additional modes.

Off-road capability96
#1 of 60 in classCompare all →

Standard height-adjustable air suspension, nearly 15 inches of maximum clearance, deep-water capability and dedicated terrain software give the R1S genuine off-road credibility. An All-Terrain package and the specialized California Dune version raise its ceiling further.

Powertrain lineup breadth84
#6 of 60 in classCompare all →

The change-year lineup spans standard and Performance dual-motor systems plus an all-new Tri-Motor, paired with Standard, Large and Max batteries. It lacks a non-EV alternative but offers unusually broad output and range choices within its EV architecture.

2Efficiency & RangeOne of the R1S's weakest categories.2.51C+
Combined fuel economy
79 MPGe combined (Dual Standard, 20-inch wheels)
100/100
#1 of 60 in classCompare all →

The volume Dual Standard on its standard 20-inch wheels is EPA-rated at 79 MPGe combined; its size and mass limit efficiency versus smaller EV SUVs.

City fuel economy
85 MPGe city (Dual Standard, 20-inch wheels)
100/100
#1 of 60 in classCompare all →

Regenerative braking helps this large SUV reach 85 MPGe on the EPA city cycle.

Highway fuel economy
72 MPGe highway (Dual Standard, 20-inch wheels)
100/100
#1 of 60 in classCompare all →

The tall, heavy R1S returns 72 MPGe on the EPA highway cycle, modest by EV standards but credible for a full-size three-row SUV.

Driving range
258 mi EPA (Dual Standard, 20-inch wheels); up to 410 mi Dual Max
0/100
#56 of 60 in classCompare all →

The representative Standard LFP pack delivers 258 EPA miles on its standard wheels, while other 2025 configurations substantially extend the model's range.

DC fast-charge peak rate
200 kW peak DC fast charging (Standard LFP battery)
52/100
#3 of 9 in classCompare all →

The Standard LFP battery is capped at 200 kW, below the 220-kW peak quoted for the larger 2025 packs.

10–80% fast-charge time
30 min 10–80% (Dual Standard)
54/100
#2 of 9 in classCompare all →

The smaller Standard battery gives the volume trim the quickest quoted 10–80% time in the 2025 R1S range, though it trails leading 800-volt rivals.

Estimated annual fuel cost
$950/yr (EPA, 15,000 miles)
100/100
#1 of 60 in classCompare all →

EPA estimates $950 per year in electricity, much less than fueling a comparable gasoline full-size luxury SUV.

Fuel requirements88
#17 of 60 in classCompare all →

Electricity avoids premium gasoline, the LFP pack supports routine 100% charging, and home Level 2 charging is straightforward. CCS1 plus Rivian-provided NACS adapter support broadens road-trip access, though public fast charging remains costlier and less convenient than charging at home.

3SafetyOne of the R1S's strongest categories.3.62A-
NHTSA overall rating
Not rated overall by NHTSA (scored at segment-neutral 4 stars)
50/100
#38 of 60 in classCompare all →

NHTSA has not published an overall NCAP star rating for the redesigned 2025 R1S. The required numeric field therefore uses the dataset's neutral 4-star convention for an untested modern SUV and is not presented as a government result.

IIHS awards & crashworthiness96
#3 of 60 in classCompare all →

The redesigned 2025 R1S is a Top Safety Pick+ when built after August 2024, with Good ratings in the small-overlap, updated moderate-overlap, and updated side tests. The build-date limitation keeps it just below a near-perfect score.

Standard ADAS suite breadth94
#1 of 60 in classCompare all →

Every second-generation R1S includes Rivian's new Autonomy Platform and the full core suite: AEB, full-stop adaptive cruise, highway lane centering, lane keeping, blind-spot warning, and rear cross-traffic warning. This is comprehensive standard coverage across the range.

Automatic emergency braking performance94
#1 of 60 in classCompare all →

IIHS rates the standard pedestrian front-crash-prevention system Good, with collision avoidance in every nighttime adult test at both tested speeds. Its only notable blemish was limited speed reduction in the 25-mph daytime crossing-child test.

Blind-spot & cross-traffic coverage78
#30 of 60 in classCompare all →

Blind-spot detection and rear cross-traffic warning are standard, supported by new high-resolution blind-spot views and rear radar. Coverage is alert-focused rather than active intervention, and the owner's guide says rear cross-traffic warning is unavailable while towing.

Lane keeping & centering88
#1 of 60 in classCompare all →

Highway Assist centers the large SUV confidently and adds turn-signal-initiated lane changes, while lane keeping remains available away from supported highways. Its centering is restricted to eligible highways, preventing a top-tier score despite strong on-highway behavior.

Adaptive cruise & highway assist92
#1 of 60 in classCompare all →

Full-stop adaptive cruise is smooth and confidence-inspiring in traffic, and integrates well with highway centering and lane-change assistance. Highway Assist's road restrictions are the main limitation.

Hands-free driving availability65
#14 of 60 in classCompare all →

Gen 2 2025 vehicles gained hands-free highway driving through a March 2025 software update, with a driver-facing attention camera. It was limited to compatible highways and arrived after launch, so it trails broader, more mature systems.

Headlight performance72
#21 of 60 in classCompare all →

All trims have curve-adaptive LED projectors and high-beam assist, but IIHS rates the single system Acceptable rather than Good because the low beams produced glare and only fair visibility on left curves.

Outward visibility82
#2 of 60 in classCompare all →

The R1S's size creates normal full-size-SUV blind zones, but Gen 2's 11-camera system, crisp 360-degree view, parking sensors, and enhanced blind-spot camera view compensate comprehensively. Reviewers particularly praise the clarity and nighttime usefulness of the cameras.

Child-seat (LATCH) usability90
#5 of 60 in classCompare all →

IIHS rates LATCH usability Good and identifies four rear seating positions with complete LATCH hardware plus a fifth with a tether. Some third-row anchors are harder to maneuver around, but the seven-seat cabin offers outstanding multi-seat flexibility.

4Space & ComfortGrades above the middle of the scale.2.75B-
Seating capacity
7 passengers
75/100
#10 of 60 in classCompare all →

Every 2025 R1S has three-row seating for seven.

Front headroom
41.1 in
82/100
#15 of 60 in classCompare all →

The tall, upright cabin provides generous first-row head clearance despite the standard panoramic roof.

Front legroom
41.4 in
31/100
#38 of 60 in classCompare all →

Front legroom is adequate but not exceptional for a full-size luxury SUV.

Rear headroom
39.7 in (second row)
93/100
#14 of 60 in classCompare all →

The boxy roof preserves excellent second-row headroom.

Rear legroom
36.6 in (second row)
55/100
#50 of 60 in classCompare all →

The sliding second row offers useful flexibility, though its published legroom is only mid-pack.

Third-row usability72
#7 of 60 in classCompare all →

A 32.8-inch-legroom, 38.6-inch-headroom third row can take adults on shorter trips, and the second row tilts and slides for access; it is less spacious than the largest three-row SUVs.

Cargo/trunk volume
46.7 cu ft behind second row (third row folded); 17.7 cu ft behind third row
39/100
#12 of 60 in classCompare all →

The square cargo bay is useful with the third row folded and retains meaningful space with all seats occupied.

Max cargo volume
104.7 cu ft with second and third rows folded
100/100
#1 of 60 in classCompare all →

A flat load floor and more than 100 cubic feet put maximum enclosed capacity at the top of the SUV normalization band.

In-cabin storage & clever solutions92
#1 of 60 in classCompare all →

A large powered frunk, underfloor rear storage, split tailgate, integrated flashlight, many cubbies, eight USB-C ports and three 120V outlets make this a storage standout.

Seat comfort70
#38 of 60 in classCompare all →

Eight-way powered lumbar adjustment and heated seats in all rows are strong, but reviews find cushioning and long-trip comfort less convincing than the Kia EV9 and traditional luxury benchmarks.

Ride quality72
#23 of 60 in classCompare all →

The 2025 rear-suspension and roll-control retune greatly improves composure, yet independent testing still reports some head toss and an unsettled response over imperfect pavement.

Cabin quietness78
#19 of 60 in classCompare all →

The EV drivetrain is hushed and highway isolation is appropriately premium, although tire and impact noise keep it short of library-quiet class leaders.

Climate & comfort features92
#2 of 60 in classCompare all →

Heated and ventilated front seats, heated wheel, heated second and third rows, pre-entry conditioning, dual-zone climate and a panoramic roof are standard across the 2025 lineup.

5Cost of OwnershipThe R1S's lowest-graded category.0.23F
Base MSRP
$77,700 including $1,800 destination (Adventure Dual Standard)
0/100
#53 of 60 in classCompare all →

The entry 2025 R1S is the Adventure Dual Standard at $75,900 before the mandatory destination charge.

Volume-Trim Price
$77,700 including destination (Adventure Dual Standard)
0/100
#49 of 60 in classCompare all →

The accessible Dual Standard is used as the representative volume EV configuration; it is also the default 2025 configuration in Edmunds' model-specific ownership analysis.

5-Year Maintenance & Repair Cost
$4,534 over 5 years ($2,890 maintenance + $1,644 repairs)
76/100
#18 of 60 in classCompare all →

Edmunds projects relatively modest routine and repair expense for the 2025 Dual Standard, although this remains a forecast rather than observed five-year data for the new generation.

5-Year Resale Value Retention
53.7% of MSRP retained after 5 years (projected)
46/100
#17 of 60 in classCompare all →

Retention is derived consistently from the volume trim's $77,700 delivered MSRP and Edmunds' $36,010 five-year depreciation estimate.

Basic warranty
4 years / 50,000 miles
50/100
#5 of 60 in classCompare all →

The 2025 comprehensive warranty is longer than the common luxury-industry three-year term but not class-leading.

Powertrain warranty
8 years / 120,000 miles (Standard battery and drivetrain)
60/100
#4 of 60 in classCompare all →

The volume Dual Standard's battery pack and drivetrain receive eight years of coverage, with a 120,000-mile cap; Max and Large packs receive 150,000 miles.

Complimentary maintenance & perks55
#25 of 60 in classCompare all →

There is no included scheduled-maintenance program, but Rivian supplies 24/7 roadside assistance and may provide alternate transportation for qualifying warranty repairs. Those are useful basic ownership perks rather than a premium multi-year maintenance package.

Effective 5-Year Ownership Cost
$40,509 (≈$35,975 depreciation + $4,534 maintenance)
25/100
#47 of 60 in classCompare all →

$77,700 volume-trim price minus its estimated resale value after 5 years (53.7% retained, or about $41,725) leaves about $35,975 in depreciation. Add the projected $4,534 in 5-year maintenance and repairs, and owning this vehicle for 5 years costs about $40,509 in total.

6Reliability & QualityOne of the R1S's weakest categories.0.67F
Predicted reliability34
#54 of 60 in classCompare all →

Consumer Reports rates the redesigned 2025 R1S as less reliable than other vehicles from the same model year, with owner-reported trouble spanning its battery, motors, drive system, charging, electronics, climate system, hardware, brakes, and noises/leaks. J.D. Power shows a 77/100 consumer score but explicitly says previous-year data were used, so it does not outweigh CR's model-year owner survey.

Brand reliability track record28
#56 of 60 in classCompare all →

Rivian was last among the 22 brands ranked in Consumer Reports' late-2024 reliability study. As a young manufacturer with only a short R1 field history, it lacks the multi-generation dependability record of established luxury-SUV brands.

Recall & TSB history32
#51 of 60 in classCompare all →

Nine NHTSA campaigns is heavy activity for a single model year and includes consequential issues, not only cosmetic defects. Although some fixes are inspections or over-the-air software, the record includes possible loss of propulsion power, failure to identify a lead vehicle, defective turn signals, loose seat-belt-retractor fasteners, and an incorrectly serviced rear toe link.

Powertrain durability reputation48
#50 of 60 in classCompare all →

The volume Dual Standard combines a new LFP Standard pack with the second-generation vehicle's extensively revised electrical architecture, leaving little long-term field evidence. The simpler seven-ECU zonal architecture and service-oriented pack design are promising, but CR owner reports already identify battery, motor, drive-system, and charging trouble spots, and a 2025 recall covered possible power loss from a high-voltage connection.

Interior material quality84
#13 of 60 in classCompare all →

The R1S cabin is a genuine strength for the price, with an upscale design, convincing surfaces, and available real wood and distinctive textile details. Reviewers describe it as luxurious and visually richer than many modern SUV interiors, though the most lavish materials shown on the six-figure Ascend are above the volume trim.

Fit & finish43
#58 of 60 in classCompare all →

Assembly consistency trails the luxury-SUV norm. MotorTrend encountered extensive rattling and abnormal noises in multiple early second-generation test vehicles, while CR owners report body-hardware, paint/trim, and squeak/rattle/leak trouble; the early-prototype caveat keeps this above the bottom band.

Dealer & service network42
#55 of 60 in classCompare all →

Rivian's direct service-center network is sparse compared with nationwide luxury dealer networks, and visits are appointment-only. Nationwide mobile service can handle most work that does not require a lift, which materially improves reach, but complex repairs still depend on a relatively small center network.

Parts availability & repair cost35
#56 of 60 in classCompare all →

The low-volume, proprietary EV architecture has little aftermarket support, and Rivian itself recommends its own service centers/mobile technicians or its certified collision network. High-voltage components, structural castings, sensors, and brand-specific body parts make repair channels limited and potentially expensive, despite the 2025 redesign being engineered for easier service.

7Technology & InfotainmentGrades above the middle of the scale.2.91B-
Touchscreen size
15.6 in center touchscreen
100/100
#1 of 60 in classCompare all →

The standard landscape display exceeds the SUV normalization ceiling.

Infotainment UX & responsiveness78
#17 of 60 in classCompare all →

The polished, quick interface has clear permanent navigation/media/climate shortcuts, but burying mirror, steering-wheel and vent adjustment in the screen adds distraction.

Wireless CarPlay / Android Auto10
#60 of 60 in classCompare all →

Neither Apple CarPlay nor Android Auto was offered for the 2025 model year.

Voice control & native navigation82
#13 of 60 in classCompare all →

Native navigation is clear, integrates charger availability and routing, and works with the built-in voice assistant, reducing—but not eliminating—the phone-projection omission.

Audio system quality72
#39 of 60 in classCompare all →

The standard Rivian Audio system is adequate; the available Rivian Premium Audio with Dolby Atmos provides a meaningful upgrade but cost extra on Dual models.

Digital instrument cluster86
#18 of 60 in classCompare all →

A crisp 12.3-inch fully digital driver display is standard and supports navigation, efficiency, tire and blind-spot views, though customization is not class-leading.

OTA update capability96
#1 of 60 in classCompare all →

Frequent whole-vehicle OTA releases add driving, autonomy, infotainment and convenience features, placing Rivian among the industry leaders.

Companion app & remote functions92
#1 of 60 in classCompare all →

The polished app supports phone key, locks, climate, location, charging and vehicle-camera functions; some connected media and live security functions require Connect+.

Charging ports & device power98
#1 of 60 in classCompare all →

Eight USB-C ports, dual-phone wireless charging and three 120V outlets provide exceptional device power across all three rows.

Keyless & remote access96
#1 of 60 in classCompare all →

Phone-as-key, proximity access, ignition-free driving, remote climate and powered front and rear cargo openings are comprehensive and standard.

Camera & parking aids92
#1 of 60 in classCompare all →

Ten much-higher-resolution cameras, 12 ultrasonic sensors, 360-degree view and blind-spot video give excellent coverage, though no full automated parking system was advertised.

Head-up display availability0
#59 of 60 in classCompare all →

No head-up display was offered on any 2025 R1S configuration.

8Use-Case FitGrades above the middle of the scale.2.93B-
Kid & car-seat practicality82
#7 of 60 in classCompare all →

Seven seats, four complete rear LATCH positions, a power-folding/sliding second row and ample cargo/frunk capacity make family logistics strong, though the tall step-in and third-row passage take effort.

Family safety package90
#4 of 60 in classCompare all →

Post-August-2024 examples earn IIHS Top Safety Pick+ with Good crashworthiness and standard blind-spot, lane-prevention and rear automatic braking systems.

Family road-trip comfort76
#18 of 60 in classCompare all →

Excellent cargo flexibility, all-row heat, abundant charging ports and quiet cruising help, but middling second/third-row space, touchscreen controls and inconsistent ride temper long-haul comfort.

Daily driving ease72
#33 of 60 in classCompare all →

Smooth one-pedal propulsion, good cameras, adaptive air suspension and Highway Assist reduce fatigue, but strong regenerative response and screen-based basic controls demand acclimation.

Commuting cost efficiency68
#14 of 60 in classCompare all →

The Dual Standard's 79 MPGe combined and home charging beat gasoline full-size SUVs, but its mass, expensive tires and merely moderate EV efficiency keep costs above efficient crossover EVs.

Parking & maneuverability52
#55 of 60 in classCompare all →

A 200.8-inch-long, roughly 79-inch-wide body is cumbersome in tight cities; excellent surround cameras, sensors, kneel mode and a relatively tight measured circle mitigate rather than erase its size.

Work capability70
#7 of 60 in classCompare all →

Standard AWD, 7,700-pound maximum towing, 104.7 cubic feet of rear cargo and strong instant torque handle substantial utility work, though it is not a pickup and towing sharply cuts EV range.

Durability for work duty45
#35 of 60 in classCompare all →

The capable chassis and washable storage are promising, but this costly luxury EV lacks a long fleet durability record and its premium cabin is poorly suited to sustained jobsite abuse.

Jobsite & upfit practicality55
#11 of 60 in classCompare all →

Three 120V outlets, an optional compressor, hitch, sliding tie-downs, washable frunk and roof accessories are useful, but there is no bed or broad commercial upfit ecosystem.

Long-distance comfort & range74
#25 of 60 in classCompare all →

The volume Dual Standard offers only 258 EPA miles, and charging trails newer 800V rivals, although quiet cruising, excellent native charging navigation and driver assistance help.

Outdoor & adventure capability95
#3 of 60 in classCompare all →

Standard AWD, height-adjustable air suspension, hydraulic roll control, substantial clearance, strong towing and factory off-road modes make it a genuine benchmark adventure EV.

Gear & luggage flexibility90
#1 of 60 in classCompare all →

A flat 104.7-cu-ft rear load floor, 46.7 cu ft behind row two, powered frunk, underfloor bin, split tailgate, hitch and roof solutions provide exceptional flexibility.

9Driving ExperienceGrades above the middle of the scale.3.01B
Handling & agility78
#15 of 60 in classCompare all →

The low battery mass, hydraulic roll control and 2025 suspension retune give impressive pace and body control for a near-7,000-pound SUV, though its responses remain less cohesive than the best road-focused luxury SUVs.

Steering feel70
#18 of 60 in classCompare all →

Steering is accurate and responsive but transmits limited road texture, and some testers still perceive an unnatural relationship between steering input and body response.

Braking confidence75
#10 of 60 in classCompare all →

Strong one-pedal regeneration and capable friction brakes confidently manage the vehicle's mass, but the aggressive regen calibration can make smooth modulation difficult.

Powertrain smoothness & response94
#1 of 60 in classCompare all →

The in-house Dual Motor AWD system delivers seamless, immediate response with no shifts or combustion transitions and abundant passing power.

Drivetrain noise & vibration88
#4 of 60 in classCompare all →

Twin electric motors are nearly silent and vibration-free in normal use; tire and suspension noise is more noticeable than motor noise under load.

Turning circle
43 ft curb-to-curb (instrumented)
0/100
#59 of 60 in classCompare all →

The measured circle is relatively tidy for this large SUV but exceeds the framework's 42-ft SUV upper normalization bound.

Driving position & ergonomics70
#34 of 60 in classCompare all →

Commanding sightlines, kneel mode and broad powered seat/wheel adjustment suit many drivers, but screen-only mirror, vent and steering-wheel adjustments are needlessly cumbersome.

Fun-to-drive factor90
#2 of 60 in classCompare all →

Even the volume Dual's immediate 533-hp thrust, strong grip, adjustable ride height and genuine trail ability give it far more character than a typical three-row SUV.

10Value & Market PositionOne of the R1S's strongest categories.3.77A
Standard equipment generosity86
#2 of 60 in classCompare all →

Even Dual Standard includes seven seats, AWD, air suspension, a panoramic roof, heated and ventilated front seats, heated second- and third-row seats, three displays, surround-view cameras, and a broad active-safety suite. The base price is high, but few costly comfort essentials are withheld.

Feature value per dollar76
#8 of 60 in classCompare all →

The R1S combines luxury, seven-seat utility, standard AWD, 7,700-pound towing, genuine off-road hardware, and unusually strong performance, so capability per dollar is compelling. It is not a bargain: the $77,700 base overlaps a loaded Kia EV9 and upper configurations exceed $100,000.

Trim & configuration breadth90
#3 of 60 in classCompare all →

Four well-spaced factory configurations cover three battery sizes and Dual- or Tri-Motor propulsion, with numerous wheel, paint, interior, roof, audio, and off-road choices. That is unusually broad personalization for a low-volume luxury EV SUV.

Sales popularity & market acceptance70
#27 of 60 in classCompare all →

The R1S has meaningful acceptance for an expensive startup-brand SUV and grew strongly in 2024, but 2025 first-half volume dropped sharply year over year. It is a credible niche leader rather than a full-size luxury-SUV sales leader.

Brand desirability & image91
#1 of 60 in classCompare all →

Rivian has an unusually strong adventure-luxury identity and exceptionally enthusiastic owners, giving the R1S real halo appeal despite the brand's young age and reliability concerns.

Deals & incentive availability83
#16 of 60 in classCompare all →

Rivian offered material lease support on 2025 inventory, including a $6,500 lease contribution on selected Dual Max Performance builds that could stack with a $7,500 lease credit, plus targeted EV trade-in support. The offers were configuration- and eligibility-dependent rather than universal cash discounts.

Model freshness96
#3 of 60 in classCompare all →

The 2025 model begins the registry's second R1S generation and is a major hardware, electrical-architecture, battery, motor, suspension, safety-sensor and computing overhaul. It therefore entered this model year at the start of its product cycle.

Critical reception & awards89
#2 of 60 in classCompare all →

Reviews consistently praise the refreshed ride, performance, range, utility, and off-road ability; MotorTrend made it a 2025 SUV of the Year finalist and called the update a winning formula. Price, charging speed, and some usability issues keep it short of an uncontested class win.