The verdict
A struggling compact truck, strong on efficiency and held back by performance.
Overall 1.77 (C-) across 10 graded subjects. Its strongest is efficiency & range at 3.94 (A+), its weakest performance & powertrain at 0.27 (F). 7 of 10 subjects grade at C− or better.
Jump to scoresStrengths
- Efficiency & Range
- Value & Market Position
- Driving Experience
What holds it back
- Performance & Powertrain
- Space & Comfort
- Safety
Top alternatives
Cars shoppers cross-shop with the Ford Maverick
1.99C-
Hyundai Santa CruzCompact TruckBetter at: Towing & warrantyThe only other compact unibody pickup, with 5,000 lbs of towing and a much longer warranty if you can live without a hybrid option.
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Ford RangerMid-Size TruckBetter at: Real truck capabilityFord's own mid-size truck delivers roughly 7,500 lbs of towing and a real 5-foot bed for buyers who find the Maverick's limits too tight.
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2.19C
Honda RidgelineMid-Size TruckBetter at: Comfort & spaceA quieter, roomier unibody pickup with a lockable in-bed trunk for shoppers who want the Maverick's civility with more space and comfort.
CompareSubject scores by year
Hover or tap a score to see what moved it versus the year before. A corner mark flags a big swing.
| Year | Performance | Efficiency | Safety | Space | Cost | Reliability | Tech | Use-case | Driving | Value |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026 | 34 | 87 | 55 | 48 | 65 | 61 | 67 | 69 | 66 | 80 |
| 2025 | 35 | 87 | 54 | 48 | 58 | 58 | 66 | 69 | 70 | 77 |
| 2024 | 34 | 74 | 53 | 45 | 67 | 62 | 40 | 69 | 66 | 74 |
| 2023 | 30 | 87 | 53 | 46 | 72 | 56 | 39 | 68 | 69 | 76 |
| 2022 | 30 | 86 | 48 | 46 | 68 | 49 | 39 | 61 | 68 | 78 |
Compare two years
Best fit & conditions
Higher scores mean a better fit for that use case. Learn more about use-case fit →
Subject profile
Trims & configurations
5 trimsScores above reflect the volume trim. Per-trim specs and scores are rolling out — the full lineup:
Detailed scoring by subject
1Performance & PowertrainThe Maverick's lowest-graded category.0.27F
Volume trim (XLT) runs the standard hybrid system at 191 net hp; Lariat's standard EcoBoost tops out at 238 hp, and the new-for-2025 higher-output EcoBoost exclusive to Lobo/Tremor reaches 250 hp. All three are modest against the truck band, which spans to full/heavy-duty outputs.
Hybrid torque figure is unchanged for 2025 and sits well below the truck band floor, reflecting the Maverick's unibody compact-truck positioning; even the highest EcoBoost torque figure available on Lobo/Tremor falls short of the band minimum.
Volume FWD hybrid configuration is a low-7-second truck per Consumer Reports' 2025 instrumented test; AWD hybrid and the Lobo's higher-output EcoBoost are meaningfully quicker, giving the model range a wide spread.
The hybrid system continues to draw praise for smooth, seamless engine/motor handoffs, and the EcoBoost's added output for 2025 doesn't introduce coarseness; reviewers still note the CVT can feel sluggish to respond under harder throttle inputs.
Hybrid eCVT delivery remains smooth and unobtrusive in normal driving, though it can hesitate under sudden throttle demands; the Lobo's dedicated 7-speed quick-shift automatic (versus the Tremor's 8-speed) is crisper and more engaging on the EcoBoost side.
Even at its maximum with the optional tow package, the Maverick's rating sits well below mid-size and full-size truck norms, reflecting its unibody compact-truck architecture.
Payload is solid for a compact unibody truck but low against the truck normalization band, which is anchored on body-on-frame haulers.
The 4K Tow Package bundles an integrated trailer brake controller, Class III hitch, and cooling upgrades, and Pro Trailer Hitch Assist plus Pro Trailer Backup Assist become newly available for 2025 — a solid, improving core set, but the advanced hitching/backup aids aren't standard across the whole lineup yet.
New for 2025, AWD becomes an optional add for the base hybrid on XL/XLT, AWD is standard on Lariat, and Lobo/Tremor get an Advanced 4WD system with a twin-clutch rear-drive unit — genuinely broadened availability and sophistication, though the volume hybrid trims remain FWD by default.
The Tremor becomes its own standalone trim line for 2025 (no longer a package) and adds a rear differential lock alongside 9.1 in ground clearance, 30.8°/21.6°/20.1° approach/departure/breakover angles, front and rear skid plates, and all-terrain tires — genuine, improving off-road credibility for a compact truck, though it still lacks front lockers or the clearance of larger off-road trucks.
Two distinct powertrains — a standard full hybrid (now available with AWD) and two states of tune of a turbo gas EcoBoost — cover mainstream efficiency and performance needs, but there's no PHEV or full-EV variant.
2Efficiency & RangeThe Maverick's best-graded category.3.94A+
The 2.5L hybrid CVT FWD powertrain is standard on the volume XL/XLT trims for 2025 and posts the class-leading combined figure for a compact truck.
42 city MPG sits at the very top of the compact-truck normalization band, driven by the hybrid's electric-assist stop-and-go efficiency.
33 highway MPG remains among the best in the segment even though the hybrid's advantage narrows outside stop-and-go driving.
Range is mid-pack for the truck segment because the Maverick's small ~13.8-gallon tank offsets its class-leading MPG; dealer and owner sources round this to "500+ miles."
Among the lowest annual fuel costs of any mainstream truck thanks to 38 MPG combined; the optional 2.0L EcoBoost (AWD-only for 2025) costs meaningfully more to run at 25 MPG combined.
Both the standard hybrid and optional 2.0L EcoBoost run on regular 87-octane gas with no plug-in charging complexity; Ford recommends (does not require) 91-octane premium for peak EcoBoost output when towing or in hot weather.
3SafetyOne of the Maverick's weakest categories.1.63D
NHTSA's official 2025 Maverick PU/CC rating is 4 stars overall, with 5-star frontal, 5-star side, and 4-star rollover results — solid but short of the 5-star ceiling.
The 2025 Maverick missed IIHS Top Safety Pick, scoring Marginal in the moderate overlap front test after the rear-seat dummy showed elevated head and abdominal injury risk, while side crashworthiness rated Good. Front crash prevention and most other tests are solid, but the marginal rear-occupant result and no-award outcome keep it out of the top band.
Ford Co-Pilot360 is standard fleet-wide on the 2025 lineup: Pre-Collision Assist w/ AEB (pedestrian detection, forward collision warning), BLIS blind-spot with cross-traffic alert, Lane-Keeping System, and rear-view camera. But adaptive cruise control with stop-and-go and lane centering sit outside the standard package as a premium add-on/upper-trim feature, leaving a key item locked off the base configuration.
IIHS front crash prevention testing rates the 2025 Maverick Superior for vehicle-to-vehicle and Advanced for daytime pedestrian detection, but only Basic for nighttime pedestrian detection — strong daytime performance held back from the top tier by weaker night/pedestrian results.
Blind-spot monitoring with cross-traffic alert and trailer coverage is standard fleet-wide as part of Co-Pilot360, alert-based without active steering intervention. Standard breadth is a plus but it lacks the active-intervention/trailer-aware sophistication of top-tier systems.
Lane-Keeping System (warning/alert) is standard fleet-wide, but true lane-centering is bundled into the premium Co-Pilot360 Assist+ package tied to adaptive cruise — not standard on the base configuration. Base lane keeping is functional but unremarkable per owner and reviewer feedback.
Where fitted (a premium add-on/upper-trim feature, not standard), adaptive cruise with Stop & Go and lane centering is a capable system for the segment. But it remains unavailable standard-fleet-wide, a real gap versus rivals offering ACC across the range.
Ford's BlueCruise hands-free system was not offered on the Maverick at any trim for 2025 — BlueCruise remained limited to Mustang Mach-E and other Ford/Lincoln nameplates, arriving on Maverick only for the 2026 model year. No hands-free highway driving option exists on the 2025 Maverick.
IIHS rates the 2025 Maverick's headlights Acceptable — a solid mid-tier result, but curve-illumination performance keeps it out of the Good band on all trims.
Owner and reviewer feedback describes generally good outward sightlines with some front A-pillar bulk noted, a standard reversing camera fleet-wide, and an available 360-degree camera system on upper trims that compensates for blind zones.
IIHS rates the 2025 Maverick's LATCH system Acceptable overall: the two sets of lower anchors are partially exposed and reasonably easy to find, but the top tether anchors sit awkwardly on the seatback and are difficult to access, resulting in a failing grade for forward-facing convertible-seat installs. Tight rear-seat space also makes installs harder for taller front occupants.
4Space & ComfortOne of the Maverick's weakest categories.1.20D
The 2025 Maverick remains SuperCrew-only with a 5-passenger 60/40 rear bench across all trims, including the new Lobo.
Mid-pack front headroom for the truck band, unchanged for the 2025 model year on the carryover unibody platform.
Front legroom sits mid-band for trucks — adequate for average-height drivers but shy of full-size pickups.
Rear headroom is competitive for a compact truck, benefiting from the SuperCrew cab's boxy roofline.
Rear legroom trails larger crew-cab trucks — a known compromise of the Maverick's compact unibody platform; hybrid models lose another inch to battery packaging, and reviewers flag the upright rear seatback as uncomfortable on long trips.
The Maverick offers only one bed length, and it is the shortest in the segment — a deliberate tradeoff for its compact unibody footprint and easy garage fit.
Bed volume is at the low end of the truck band, consistent with the short bed; FLEXBED slots and accessories partially offset raw capacity.
The FLEXBED's molded sidewall pockets with two-tier dividers, standard 400W bed power outlet plus a cab outlet, and a usable front console are class-standard clever-storage touches, though not quite class-leading like a frunk or giga-console.
Front seats draw strong praise for supple yet supportive cushioning that holds up on long trips, but the rear seat's tight legroom and upright seatback for taller passengers, plus limited front thigh support and hard door panels at the knee, keep it from top-tier comfort.
Reviews consistently call the 2025 Maverick's ride refined and secure for a small pickup, with easy bump absorption on the highway, though the turbo four's low-rev vibration and some suspension noise make their way into the cabin.
Reviews are mixed: the hybrid is noticeably quieter than the gas model, but Consumer Reports flags a combination of engine and wind noise that becomes intrusive on the highway, plus unrefined engine note at idle and full throttle.
Heated front seats, heated steering wheel, and dual-zone automatic climate control remain gated to Lariat trim and the new Lobo's higher-tier 702A equipment group, with no ventilated seat option found across the lineup — comfort equipment is thin outside the top trims, and even where fitted the controls sit in an inconvenient touch-only screen interface.
5Cost of OwnershipMid-pack among this car's ten categories.1.87C-
Entry XL Hybrid FWD launched at $27,890 but Ford raised prices twice during the 2025 model year — a February 2025 adjustment followed by a $1,150 tariff-related increase effective May 2, 2025 (plus a $100 destination-fee bump) — settling the cheapest Maverick at $29,840. Still among the lowest starting prices of any new truck sold in the US.
XLT is the volume trim. It launched at $30,390 and absorbed the same $1,150 tariff-driven increase plus $100 destination bump as XL during the 2025 model year, landing around $31,640 — still well under compact-truck-segment norms despite the mid-year hikes.
KBB's 5-year cost-to-own model estimates combined maintenance and repair costs in the upper-middle of the truck band; other estimators (CarEdge) show lower maintenance-only figures, so real-world cost likely sits below this ceiling for a hybrid with reduced brake wear from regen braking.
The 2025 Maverick won KBB's Best Resale Value Award for the compact pickup class at 53.2% retention, well above the ~45% average for all 2025 model-year vehicles — but the truck normalization band (50-75%) is anchored to segment-leading full-size and mid-size retainers, so this lands near the bottom of that band.
Standard Ford bumper-to-bumper coverage — shortest in the truck normalization band, matching every other Ford in the dataset.
Core powertrain coverage is the Ford-standard 5-year/60,000-mile term — the bottom of the truck band — though hybrid-unique components (battery, motor) get an extended 8-year/100,000-mile term.
No factory-included scheduled maintenance plan; owners get standard 5-year/60,000-mile complimentary Ford Roadside Assistance and can earn FordPass Rewards points redeemable toward service, but there's no multi-year free-maintenance program like some rivals offer.
$31,640 volume-trim price minus its estimated resale value after 5 years (53.2% retained, or about $16,832) leaves about $14,808 in depreciation. Add the projected $8,400 in 5-year maintenance and repairs, and owning this vehicle for 5 years costs about $23,208 in total.
6Reliability & QualityMid-pack among this car's ten categories.1.89C-
Consumer Reports predicts about-average reliability for the 2025 Maverick, just barely missing the 'good' threshold — a step down from the higher-scoring 2023-2024 gas models, reflecting the reset typical of a mid-cycle refresh that introduces new components.
Ford jumped from 23rd to 13th of roughly 32 brands in J.D. Power's 2025 U.S. Vehicle Dependability Study (208 PP100 vs. industry average 202), a clear improvement but still mid-pack rather than top-tier; Consumer Reports has historically placed Ford in the lower half of its brand reliability rankings.
The 2025 Maverick carries multiple recorded recalls — sources cite 6 to 9 depending on cutoff date — including several safety-relevant issues: a passenger airbag instrument-panel-cover separation risk, an occupant classification sensor defect, and an integrated park module that can fail to lock into park (rollaway risk), plus an air bag indicator light clip campaign, more than a clean-record truck would show.
Both available powertrains show accumulating owner-reported issues beyond the prior assessment: EcoBoost/8F35 units report transmission hesitation and harsh 1-2 upshifts appearing as early as sub-700 miles alongside earlier turbo/carbon-buildup concerns, while hybrid models are now also reporting electrical odors and freeway-speed power loss without triggering diagnostic codes, on top of the prior 125,000-vehicle fire-risk recall — enough accumulated red flags to edge this out of the clean 'mixed history' band.
Reviewers praise the 2025 refresh's added brightwork, contrasting materials, and cleaned-up dash layout (audio controls relocated below the vents) that make it the most stylish interior of any Ford truck, but the cabin still leans on hard plastics typical of the compact-truck price point and stops short of luxury-truck materials.
Assessments remain inconsistent unit-to-unit: Drive Chicago calls the fit and finish exemplary for the price, while U.S. News documents poorly aligned panels, inconsistent gaps, uneven console fitment, and rough plastic stamping edges on the same 2025 refresh.
Ford operates one of the largest dealer networks in the US (~2,800+ locations), giving Maverick owners dense nationwide access to sales and service.
The Maverick shares its C2 platform and many mechanical components with the high-volume Escape and Bronco Sport, and Ford's Motorcraft parts catalog (17,000+ part numbers, expanding for 2025) plus a large independent aftermarket keep parts cheap and widely available.
7Technology & InfotainmentMid-pack among this car's ten categories.2.49C+
The 2025 mid-cycle refresh makes a 13.2-inch vertical SYNC 4 touchscreen standard across the entire Maverick lineup, replacing the prior generation's smaller 8-inch base display — the biggest screen in the compact-truck class.
SYNC 4 debuts on Maverick for 2025 with a fast, well-laid-out vertical interface praised in early reviews, though the truck retains physical climate controls rather than going full touch-first — usable and modern without cracking the segment's top tier.
Wireless Apple CarPlay and Android Auto are new standard additions across every 2025 trim as part of the SYNC 4 rollout, including the base XL — best-in-class availability versus rivals that gate this to upper trims.
SYNC 4 brings Enhanced Voice Recognition and connected navigation standard fleet-wide for 2025, functional and clearly improved over the prior system, though most owners still default to CarPlay/Android Auto for maps.
Base six-speaker audio on XL/XLT is adequate but unremarkable; the 8-speaker Bang & Olufsen system (with subwoofer) is standard on Lariat and Tremor for 2025 and available on Lobo via the $5,495 Lobo High package, giving a real premium option without it being universal.
An 8-inch digital productivity screen integrated into the gauge cluster is a new standard feature for the 2025 refresh across the lineup — crisp and configurable, though the 8-inch size is modest next to larger clusters on some full-size rivals.
A new 5G LTE modem introduced with the 2025 refresh enables over-the-air updates covering infotainment and other vehicle modules, a genuine step up from maps-only OTA — but as a newly introduced capability it lacks the multi-cycle track record of feature-adding updates seen on more established OTA platforms.
FordPass Connect covers core remote functions (start/stop, lock/unlock, locate, vehicle status) for 2025, but remote start is gated away from the base XL and only becomes standard from Lobo/Lariat/Tremor up, keeping it from the top tier.
An available wireless charging pad plus USB-C ports give adequate device power on upper trims for 2025, though wireless charging is optional rather than fleet-wide — this feature was subsequently dropped for 2026.
Proximity keyless entry is standard across the 2025 lineup, but push-button remote start is withheld on the base XL and only becomes standard from Lobo up, keeping full keyless convenience short of universal.
A standard rear camera and front parking sensors are joined for 2025 by a new true 360-degree camera view, called out by owners as a welcome addition on Lariat — solid mid-tier parking assistance, short of surround-view being standard fleet-wide.
No head-up display is offered on any 2025 Maverick trim in official Ford or dealer materials reviewed — a feature absent from this nameplate entirely, consistent with its compact-truck/value positioning.
8Use-Case FitMid-pack among this car's ten categories.2.64C+
Crew-cab-only body gives two full LATCH lower-anchor positions plus a center tether and a flip-up rear bench for hidden storage, but the top-tether anchors sit behind the folding seatback, making a large convertible seat fiddly to install.
The base Co-Pilot360 suite standard on XL/XLT for 2025 covers AEB with pedestrian detection, lane-keeping, auto high-beams, and a rear camera, but blind-spot monitoring (BLIS) with cross-traffic alert is gated behind the optional Co-Pilot360 Assist package (66C) on XL/XLT rather than standard as previously recorded, and the Marginal IIHS moderate-overlap front rating (elevated rear-occupant injury risk) still keeps it off the Top Safety Pick list.
36.9 in rear legroom on gas models (35.9 in on hybrid) is workable for short-to-medium trips but tight for taller passengers on long hauls, and cargo is bed-only with no covered trunk, so gear and luggage compete with rear-seat space on family trips.
Unibody Escape/Bronco Sport-derived platform gives car-like low-speed manners and a smooth CVT hybrid powertrain, and the compact footprint is noticeably easier to live with in traffic than a body-on-frame mid-size truck; the hybrid AWD option adds all-weather confidence without hurting drivability.
The standard FWD hybrid's EPA-estimated combined mpg in the high-30s is best-in-class for any pickup and rivals compact-crossover economy, giving the Maverick an exceptionally low per-mile commuting cost for a truck even with the slightly less efficient hybrid AWD option factored in.
At roughly 200 in overall length the Maverick remains the smallest pickup sold in the US, making it noticeably easier to park and maneuver than mid-size or full-size trucks; a standard rearview camera further eases tight-space driving even though blind-spot monitoring is package-gated on base trims.
Standard tow rating is only 2,000 lbs on the base FWD hybrid, rising to 4,000 lbs only with the optional 4K Trailer Tow Package which itself requires the 2.0L EcoBoost AWD powertrain (not available with hybrid), and payload tops out around 1,500 lbs — well below mid-size rivals like the Ranger/Tacoma/Frontier (6,000-7,000+ lbs tow) and even the Santa Cruz's 5,000 lb max, so it handles light duty but not serious work loads.
Built on Ford's C2 unibody platform shared with the Escape/Bronco Sport rather than a body-on-frame work-truck chassis, so it lacks the fleet-proven heavy-duty reputation of traditional compact/mid-size trucks even though the powertrains themselves are well-proven from Ford's crossover lineup.
The FLEXBED system brings adjustable tie-downs, DIY-friendly bed dividers, a multi-position tailgate, and available 12V plus a 110V/400W bed outlet — a genuinely rich, work-friendly feature set for a bed this small.
Strong hybrid fuel economy stretches range between fuel stops, but rear-seat space is tight for multi-hour trips, the ride is competent rather than plush, and full Co-Pilot360 Assist+ driver-assist coverage (adaptive cruise, etc.) remains trim/package-gated above the base XL suite.
The Tremor trim adds 9.1 in of ground clearance, a 30.8-degree approach angle, off-road-tuned suspension with a twin-clutch rear drive unit, and the 2.0L EcoBoost with advanced 4WD, and the hybrid AWD option broadens light-duty trail and foul-weather capability across the lineup, plus a 110V bed outlet for camping gear.
The open FlexBed with adjustable tie-downs and bed dividers handles bikes, coolers, and building materials well, but the bed is shorter than mid-size truck beds and there's no covered cargo area for weatherproof gear storage.
9Driving ExperienceOne of the Maverick's strongest categories.2.76B-
The refreshed 2025 Maverick rides on the same Escape/Bronco Sport-derived unibody as before, carrying over the tight, tidy handling that has always been the model's strength for a truck — secure and confident but not sporty on the volume XLT/Lariat trim. The new-for-2025 Lobo (sport suspension, torque-vectoring AWD rear diff, quicker steering) is genuinely engaging but is a halo trim, not the representative one.
Standard-trim steering is light at low speed and explicitly numb, per reviewers — adequate for daily use and confident enough for a twisty road given the truck's compact footprint, but it offers little genuine feedback. The new-for-2025 Lobo gets a quicker, sport-tuned rack that testers praised, but that calibration is trim-specific and not on the volume XLT/Lariat.
Consumer Reports' instrumented road test awards the 2025 Maverick top marks (5/5) for braking, and no reviewers flag fade, long stops, or a poor pedal — consistent with strong, dependable stopping performance for the segment. No single instrumented 60-0 distance was found to corroborate at HIGH confidence.
New for 2025: Ford added AWD to the 2.5L hybrid and paired it with a shorter final-drive ratio and a more powerful electric motor, cutting Car and Driver's tested 0-60 time from 7.4 seconds (2024 FWD hybrid) to 6.7 seconds — a meaningful drivability improvement despite ~200 lb more weight. Engine stop/start and gas-to-electric transitions are well-calibrated; one owner described the handoff as having 'zero indication...no noise or shudder.'
The hybrid's eCVT produces a distinctive, coarse drone under hard acceleration with engine revs that don't relax through a full pull, the most consistently cited powertrain-noise complaint; at low speed the hybrid system emits an unusual 'sci-fi' whirring some reviewers note as a giveaway. Cruising and part-throttle behavior is quieter and inoffensive.
Ford's official 2025 Maverick/Lobo technical specifications list a 40.0 ft curb-to-curb turning diameter across trims, at the tight end of the compact-truck normalization band and reflecting the Maverick's compact unibody footprint.
Low floor height and car-like step-in make ingress/egress easy for a truck, and reviewers single out the front seats as unusually comfortable for the class. The 2025 refresh brings a new 13.2-inch touchscreen, an 8-inch digital instrument cluster, and revised center-stack/climate controls that improve control placement and sightlines over the pre-refresh cabin.
The volume hybrid trim is efficient, easy, and competent but not exciting — numb steering and a stiff, work-truck-tuned ride keep it in the pleasant-but-forgettable band. The new-for-2025 Lobo is a genuine outlier that reviewers say handles like 'a sports sedan' and 'the most fun and rewarding truck' on-road, but that halo doesn't carry to the representative trim's score. The Maverick lineup has been a Car and Driver 10Best pick every year since 2023.
10Value & Market PositionOne of the Maverick's strongest categories.3.20B+
The 2025 refresh brought the hybrid powertrain standard across XL, XLT, and Lariat, plus a larger 13.2-inch touchscreen, 8-inch digital cluster, and wireless CarPlay/Android Auto standard on base XL — strong content at a ~$26,395-28,145 starting MSRP depending on source/timing, though mid-year tariff-driven price increases (up to $1,150 on base hybrid trims) eroded some of that generosity by late 2025.
Unibody efficiency, standard hybrid (now available with AWD for the first time), and F-150-derived trailering tech deliver strong capability per dollar at a sub-$30K starting price, even as tariff-driven price hikes during the model year modestly softened the value proposition versus its debut pricing.
Five trims for 2025 — XL, XLT, Lariat, Tremor, and the newly introduced street-styled Lobo — span work-grade to off-road to performance-look configurations, with both standard hybrid (FWD/AWD) and 2.0L EcoBoost (Tremor/Lobo) powertrain choices.
The Maverick remained the dominant compact-truck sales leader in 2025 with 155,051 US sales — essentially flat vs. 2024's 157,345 (down ~1.5%) rather than a fresh record — but it commanded roughly 84% of the compact-pickup segment (Q3 2025) and outsold the Hyundai Santa Cruz by more than 5-to-1, with hybrid variants (81,034 units) the single most popular configuration.
Ford's truck heritage carries over via the F-150 halo, and the Maverick has built a strong, distinct following as an affordable, practical do-it-all pickup, though it lacks the aspirational cachet of a full-size F-150 or premium EV truck.
High demand kept incentives modest through most of 2025 — regional cash back offers ($1,000 in March, up to $2,000 by August-November) and occasional lease specials appeared throughout the year, building to a nationwide Year-End Sales Event lease plus up to $2,000 cash back in select markets by November 2025 — but tariff-driven price increases during the year worked against buyer value even as deals became modestly more available late in the model year.
2025 is the mid-cycle refresh year for the generation that launched in 2022 — new exterior styling, a larger touchscreen and digital cluster, standard hybrid AWD for the first time, and the addition of the Lobo trim make this the freshest point in the current generation's cycle.
The Maverick was named to Car and Driver's 2025 10Best Trucks and SUVs (its third consecutive year on the list, 2023-2025) and continued to be a comparison-test favorite in its segment, though it did not win MotorTrend's 2025 Truck of the Year (Ram 1500) or NACTOY's 2025 Truck of the Year (Ford Ranger, its own stablemate) in this model year.