The verdict
A mixed-report compact suv, strong on safety and held back by ownership.
Overall 2.21 (C) across 10 graded subjects. Its strongest is safety at 3.62 (A-), its weakest cost of ownership at 0.56 (F). 6 of 10 subjects grade at C− or better.
Jump to scoresStrengths
- Safety
- Technology & Infotainment
- Driving Experience
What holds it back
- Cost of Ownership
- Space & Comfort
- Reliability & Quality
Top alternatives
Cars shoppers cross-shop with the Ford Mustang Mach-E
2.60C+
Tesla Model YCompact SUVBetter at: Road tripsMore range, much faster charging and native Supercharger access make it the better long-distance EV for similar money.
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2.74B-
Hyundai Ioniq 5Compact SUVBetter at: Charging speed800-volt charging does 10–80% in under 20 minutes versus the Mach-E's 36, with a roomier cabin and longer warranty.
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2.06C
Chevrolet Equinox EVCompact SUVBetter at: ValueMore range and more space for less money, if you want an affordable electric crossover rather than a quick one.
CompareHow it's evolved
6 scored model years · 2021–2026
Subject scores by year
Hover or tap a score to see what moved it versus the year before. A corner mark flags a big swing.
| Year | Performance | Efficiency | Safety | Space | Cost | Reliability | Tech | Use-case | Driving | Value |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026 | 59 | 62 | 86 | 44 | 48 | 66 | 77 | 61 | 77 | 64 |
| 2025 | 57 | 62 | 87 | 47 | 46 | 64 | 78 | 61 | 76 | 69 |
| 2024 | 56 | 62 | 84 | 44 | 42 | 65 | 77 | 63 | 76 | 67 |
| 2023 | 52 | 57 | 83 | 44 | 39 | 49 | 77 | 61 | 75 | 65 |
| 2022 | 53 | 57 | 83 | 44 | 43 | 43 | 80 | 60 | 75 | 73 |
| 2021 | 53 | 57 | 78 | 45 | 40 | 45 | 78 | 58 | 75 | 78 |
Compare two years
Best fit & conditions
Higher scores mean a better fit for that use case. Learn more about use-case fit →
Subject profile
Trims & configurations
4 trimsScores above reflect the volume trim. Per-trim specs and scores are rolling out — the full lineup:
Detailed scoring by subject
1Performance & PowertrainGrades below the middle of the scale.1.48D
Premium eAWD Extended Range is the volume trim for MY2023, making 346 hp; base RWD Standard/Extended Range trims make 266–290 hp and GT tops the range at 480 hp. The output bump to 366 hp on this configuration didn't arrive until the MY2024 update.
Premium eAWD Extended Range makes 428 lb-ft for MY2023 (pre-2024-update figure); RWD Standard/Extended Range trims make 317 lb-ft and GT reaches up to 634 lb-ft.
Ford's own estimate for the Premium eAWD Extended Range volume trim is 4.8 s, corroborated by Ford of Lafayette's 2023 spec page, but Edmunds' instrumented test of that exact configuration recorded 5.2 s, used here as the more conservative, independently-verified figure. Base RWD trims are slower at roughly 6.1–6.3 s, and GT Performance Edition is the quickest at 3.5 s.
Single- and dual-motor EV drivetrains deliver immediate, linear power with no lag or hesitation; reviewers consistently praised the Mach-E's smooth, quiet power delivery throughout the pre-refresh 2021–2023 generation.
Single-speed direct-drive EV transmission with no shifting, hunting, or drone — seamless by nature of the powertrain. The 2023 model year uses the console-mounted rotary gear-selector dial (the column-stalk shifter didn't arrive until the 2025 refresh), which some reviewers found less intuitive than a traditional lever.
Ford does not publish a US tow rating for any 2023 Mach-E trim, and the owner's manual explicitly states it is not approved for towing trailers in the US. European-market Extended Range/eAWD models carry a separate braked tow rating — raised for 2023 to 3,306 lbs (1,500 kg), up from 2,204 lbs previously — that does not apply in the US market this site covers.
eAWD (dual-motor) is available as an option on Select and Premium, standard on California Route 1, and standard on GT; widely available across the 2023 lineup but not standard on the entry trims.
The 2023 Mach-E lineup (Select, Premium, California Route 1, GT) is purely pavement-oriented: standard ground clearance, street tires, and no skid plating or terrain modes. California Route 1 is a range/comfort-focused trim, not off-road hardware, and it remained in the lineup for 2023 — it was dropped starting with MY2024, not MY2023 as previously stated. The off-road-flavored Rally trim with its lift and underbody protection wasn't introduced until MY2025.
The Mach-E is battery-electric only — no gas, hybrid, or PHEV option — so despite multiple battery sizes and motor configurations, it's a single powertrain type, take-it-or-leave-it for buyers who don't want an EV.
2Efficiency & RangeMid-pack among this car's ten categories.1.85C-
Premium eAWD Extended Range (98.7 kWh gross / 91 kWh usable nickel-chemistry pack) is the volume 2023 configuration, matching how the 2021 and 2022 scorecards are set up; the lighter single-motor RWD trims post materially higher combined MPGe. Verified directly against the EPA listing this run.
Regenerative braking makes stop-and-go the Mach-E's strongest cycle, but 97 MPGe city is only mid-pack among 2023 electric SUVs, which is what the per-class band grades it against. Unchanged from the 2022 car.
Corrected from 84 to the EPA's actual 85 MPGe for this configuration, verified directly against the agency listing this run. Highway MPGe falls off from the city figure as typical for EVs (little regen at speed, higher aero load), and the 2023 pack update yields a 1 MPGe gain over the 2022 car.
2023 is a change year for the battery: Ford raised the Extended Range pack's usable capacity to 91 kWh and introduced LFP chemistry on Standard Range trims, lifting the AWD Extended Range car from 277 mi in 2022 to 290 mi. Still the price of choosing AWD against the California Route 1's 312-mile lineup max, and well short of a gas SUV's tank range.
New item this run. The 400V GE1 architecture still peaks at Ford's quoted 150 kW on the Extended Range pack the volume trim uses — respectable against contemporary 400V rivals but roughly half what the 800V Hyundai Ioniq 5 / Kia EV6 accept. 2023's real charging news landed on the other pack: the new LFP Standard Range battery raised its ceiling from 115 kW to 150 kW.
New item this run. Ford's quoted 45 minutes for the Extended Range pack sits at the bottom of the segment band and is unchanged from 2022 — the 91 kWh battery takes longer than the Standard Range pack despite sharing the 150 kW ceiling, and an early taper puts the session average far below peak. The 2023 LFP Standard Range car is the faster charger of the two at ~33 min, but that is not the configuration most buyers took.
Corrected from a hand-derived ~$800 to the EPA's published $850/yr for this configuration, read directly off the agency listing this run and matching the 2022 figure for the same config. A fraction of a gas compact SUV's fuel bill, but above the $750/yr the RWD configs post.
240V Level 2 home charging is standard, practical and cheap for daily use, with no fuel grade to buy at all; public fast charging runs through the native CCS port. Held at the 2021/2022 level: Ford's NACS announcement came in May 2023, mid-model-year, and reached 2023 owners only later as a purchased adapter — so road-trip charging for this model year was a CCS-network proposition when the car was sold.
3SafetyThe Mustang Mach-E's best-graded category.3.62A-
NHTSA gave the 2021-2023 Mach-E generation a perfect 5 stars in side crash and rollover resistance; frontal crash was not separately completed for this pre-facelift body, but the tested categories are at the top of the suv normalization band and the vehicle is reported as 5-star overall by aggregators.
The 2023 Mach-E earned IIHS Top Safety Pick (the standard tier, not Plus) with Good ratings in small overlap front, moderate overlap front, and the updated side test, plus acceptable-or-better headlights and front crash prevention on qualifying trims — it fell short of Plus only because Good moderate-overlap-front wasn't universal across all headlight/trim combinations.
Ford Co-Pilot360 is standard across the 2023 Mach-E lineup, bundling AEB with pre-collision assist, lane-keep assist, high-beam assist, blind-spot monitoring, rear cross-traffic alert, and reverse-brake assist, with adaptive cruise and lane-centering also included via Co-Pilot360 Assist 2.0 — no trim gating on the core suite.
IIHS rates front crash prevention Good for vehicle-to-vehicle and Good for pedestrian detection on Co-Pilot360-equipped 2023 models, a key component of the Top Safety Pick qualification that model year.
BLIS blind-spot monitoring and rear cross-traffic alert are standard on every 2023 trim as part of Co-Pilot360, providing visual and audible warnings, though coverage is alert-only rather than active-intervention and there's no trailer-aware extension since the Mach-E isn't towing-rated.
Standard lane-keep assist and Co-Pilot Assist 2.0 lane-centering track the Mach-E reasonably well in highway conditions, but this earlier software generation is a step behind the smoother centering tune that arrived with later BlueCruise revisions on the 2024-2025 model years.
Standard adaptive cruise control with stop-and-go pairs with BlueCruise 1.2, which became standard equipment for 2023 and added hands-free lane-change assist on top of lane centering — a genuine capability step for the model year, though still a version behind the smoother 1.3/1.5 tunes that followed.
BlueCruise 1.2 comes standard (hardware included with a 90-day trial, then paid subscription) on the 2023 Mach-E, covering roughly 130,000 miles of approved North American divided highways and adding hands-free lane-change — a broader, more capable rollout than the Mach-E's earlier BlueCruise versions, though still short of the automatic-lane-change refinements in later revisions.
IIHS required only acceptable-or-good headlights for the 2023 Top Safety Pick award (not the Good-standard-on-every-trim bar for Plus), meaning headlight quality varies by trim — some configurations tested Good, others only Acceptable — a notch below the across-the-board Good rating the range achieved after the August 2024 LED-projector update.
Forward sightlines are clean, but the fastback roofline and thick rear quarter panels/D-pillars create real blind zones over the shoulder and out back; the standard backup camera and BLIS alerts help but don't fully offset it — unchanged from the rest of this generation's greenhouse.
Two complete LATCH positions cover the rear outboard seats, with lower anchors behind seatback slits offering OK (not class-leading) access and three top-tether anchors exposed and easy to find; workable installation but not effortless, consistent with the Acceptable ease-of-use IIHS rates this generation.
4Space & ComfortOne of the Mustang Mach-E's weakest categories.0.90F
The Mach-E is a strict two-row, 5-passenger compact SUV across the 2023 lineup (Select, Premium, GT — California Route 1 was discontinued this model year); Ford has never offered a third-row or 6/7-seat configuration.
Manufacturer-published front headroom figure for the volume Premium trim, unchanged across the pre-refresh 2021–2024 generation body that the 2023 model year belongs to.
Manufacturer-published front legroom, consistent across the 2021–2024 pre-refresh Mach-E generation that the 2023 model year shares.
Manufacturer-published second-row headroom for the standard-roof configuration, near the middle of the compact-SUV band, unchanged since launch through the 2023 model year.
Manufacturer-published second-row legroom, roomier than most compact SUVs thanks to the Mach-E's long wheelbase and flat EV floor; consistent across the 2021–2024 generation.
No third row is offered in any 2023 Mach-E configuration — it's a fixed 5-seat, two-row layout, so this scores at the bottom of the band by definition.
Manufacturer-published cargo volume behind the second row, toward the low end of the compact-SUV segment band; unchanged across the 2021–2024 Mach-E generation.
Manufacturer-published max cargo with second row folded, excluding the frunk, near the bottom of the SUV max-cargo band; unchanged across the 2021–2024 generation.
Deep center-console bin, large door pockets, and a media shelf are useful, and the 2023 model year includes a standard, unlocked 4.7 cu ft front trunk with an integrated drain — a genuine segment differentiator before Ford later shrank and paywalled it in the 2026 model year.
Front seats offer good cushioning and support with excellent headroom/legroom for taller occupants, but reviewers note limited seat adjustability (no thigh extender) and a flat, firm rear bottom cushion that limits longer trips — consistent feedback across the pre-refresh generation the 2023 model year belongs to.
The volume Premium trim absorbs speed bumps and potholes well for daily driving, but multiple reviewers flag a busy, occasionally stiff ride over rough or broken pavement compared to rivals like the Ioniq 5; the sportier GT is stiffer still. Feedback is consistent across the 2021–2024 pre-refresh generation.
Reviewers consistently praise the Mach-E's sound insulation, with little wind or road noise intruding even at highway speed, aided by the inherently quiet EV powertrain — a trait unchanged from launch through the 2023 model year.
Heated front seats are optional on Select and standard from Premium up, and a heated steering wheel is available via the Comfort Package, but the 2023 model year lacks ventilated seats entirely (not added until the 2025 refresh) and has no rear-seat climate zone or heated rear seats.
5Cost of OwnershipThe Mustang Mach-E's lowest-graded category.0.56F
Ford opened MY2023 order banks near $46,895 for the entry Select RWD Standard Range, then cut Mach-E pricing twice during 2023 (May and July) in response to Tesla's price war, settling the entry trim at roughly $42,995 for most of the model year.
Premium AWD Extended Range (91 kWh battery pack) was the volume configuration most 2023 Mach-E buyers selected for added range and standard all-wheel drive, priced roughly $8,000 above the base RWD trim after the 2023 price cuts.
As an EV, the 2023 Mach-E has no oil changes, exhaust, or transmission service, keeping projected 5-year maintenance and repair spend well below the segment average, consistent with Edmunds-style True Cost to Own estimates for adjacent model years.
The 2023 Mach-E faces steep depreciation typical of first-generation mainstream EVs, compounded by the very price cuts Ford itself made mid-2023 (which undercut resale values for earlier buyers) and rapid subsequent model-year price drops.
Ford's standard New Vehicle Limited Warranty of 3 years/36,000 miles sits at the bottom of the mainstream-brand band and is unchanged across Mach-E model years.
Ford backs the Mach-E's high-voltage battery and EV drive unit for 8 years/100,000 miles with a guaranteed minimum 70% capacity retention, longer than the conventional 5-year/60,000-mile powertrain norm, unchanged for the 2023 model year.
No complimentary scheduled maintenance is included, but 2023 buyers received standard 5-year/60,000-mile roadside assistance plus a complimentary Electrify America public-charging credit that Ford was still offering to new Mach-E buyers before ending the program for purchases after June 1, 2024 - a modest but real perk package.
$50,995 volume-trim price minus its estimated resale value after 5 years (39% retained, or about $19,888) leaves about $31,107 in depreciation. Add the projected $4,700 in 5-year maintenance and repairs, and owning this vehicle for 5 years costs about $35,807 in total.
6Reliability & QualityOne of the Mustang Mach-E's weakest categories.1.29D
Consumer Reports' predicted reliability for the 2023 Mustang Mach-E was a below-average 2/5, driven largely by EV-specific electronics, charging-system, and software gremlins rather than powertrain failures.
Ford ranked dead last among mass-market brands in J.D. Power's 2023 Vehicle Dependability Study, with problems-per-100-vehicles rising year over year — a clear bottom-tier brand showing at the time this model year was current.
The 2023 model year is swept into four distinct NHTSA recalls: windshield wiper motor failure (24S51, 2023-2024MY), power steering control module miscalibration causing unintended steering input (25S11), a rear differential pinion shaft fracture risk on RWD models that can cause loss of drive power or rollaway in Park (26S50/26V415, 42,784 units, 2021-2023MY), and an APIM software defect causing the rearview camera image to delay, freeze, or not display in reverse (2021-2023MY). The breadth and mix of safety-critical recalls spanning steering, visibility, and rollaway risk is above typical for this generation, though none rise to the scale of the earlier 2021-2022MY battery-contactor fire recall.
The EV motor and battery pack itself has a comparatively low rate of catastrophic failures for this generation — most owner-reported trouble is software/electronics (infotainment freezes, charging faults, 12V battery issues) rather than motor or high-voltage battery breakdowns — but it remains a newer, unproven-at-high-mileage powertrain family with some recurring charging-system complaints.
Reviewers describe a well-trimmed cabin with a Scandinavian-minimalist design and solid switchgear feel that punches above typical Ford fare, offset by some cheap-looking faux-carbon-fiber trim and a mix of hard plastics in lower-touch zones typical of the price point.
Consumer reviews generally cite solid, consistent assembly as a standout versus EV rivals, with panel gaps and cabin rattles not a common complaint theme for this model year — build quality is a relative strength even where electronics reliability lags.
Ford's dealer count is among the largest in the US, giving broad geographic coverage, but owner reports describe inconsistent EV-technician training and charging-fault repairs that stretch to weeks at some stores — adequate reach with a mixed EV-specific service reputation.
Body and interior parts benefit from Ford's high-volume supply chain, but EV-specific components (high-voltage battery junction box, drive units) are dealer-sourced, costlier, and slower to obtain than for a comparable gas Ford — a mid-pack outcome typical of a mainstream-brand EV.
7Technology & InfotainmentOne of the Mustang Mach-E's strongest categories.3.24B+
The signature portrait touchscreen is standard across the entire 2023 lineup, unlike some rivals that reserve the largest display for upper trims.
SYNC 4A on the vertical 15.5-in screen is fast, cleanly organized (persistent climate strip and shortcuts alongside the app area), and was praised by reviewers as one of the better large-screen systems of its era, though it leans heavily on touch for some functions.
Wireless Apple CarPlay and Android Auto are standard on every 2023 trim, and a 2023 software update expanded CarPlay to a more full-screen experience.
SYNC 4A includes cloud-connected native navigation with EV-aware routing/charging stops and a workable voice assistant, but most owners still default to CarPlay/Android Auto for voice and maps since Ford's own system is functional rather than best-in-class.
An optional 10-speaker, 560-watt Bang & Olufsen system with an externally coupled subwoofer is available on upper trims and well regarded for a mainstream EV; the base 8-speaker system is adequate but unremarkable.
A 10.2-in fully digital, configurable gauge cluster is standard on every 2023 trim, showing speed, range, battery state, and turn-by-turn directions.
Mach-E was one of the first mainstream OTA-updatable vehicles at launch, and by 2023 had a multi-year track record of whole-vehicle "Ford Power-Up" updates that added and improved BlueCruise, range/preconditioning behavior, charging logic, and infotainment UI — not just maps.
The free FordPass app covers remote start, lock/unlock, vehicle locate, charge scheduling, and Phone-As-a-Key digital key support; owner forums report the feature set is rich but occasionally flaky after phone OS updates.
Standard wireless phone charging plus four USB smart-charging ports cover the front and rear, but the mix is not the abundant, all-USB-C setup seen in the newest rivals.
Proximity keyless entry and push-button start are standard, and Phone-As-a-Key lets owners lock, unlock, and start the vehicle entirely from a smartphone without carrying a physical key.
A rear camera and rear parking sensors are standard, with a 360-degree camera and front parking sensors offered on higher trims (and gated behind a camera subscription for some owners) rather than standard across the board.
The 2023 Mustang Mach-E does not offer a head-up display on any trim; Ford's stated rationale was that the low, close digital cluster keeps gauge data near the driver's sightline without one.
8Use-Case FitMid-pack among this car's ten categories.2.12C
Rear legroom and headroom are workable for car seats and the frunk pass-through was still standard equipment for 2023 (before later cost-cutting dropped it to a paid option), but IIHS rates LATCH ease-of-use only Acceptable and the fastback roofline limits rear door opening for bulky child seats.
The 2023 Mach-E carried forward NHTSA 5-star overall and IIHS Top Safety Pick+ recognition, and Ford Co-Pilot360 (automatic emergency braking, blind-spot monitoring, lane-keeping) came standard on every trim including the base Select, so there's no safety-tech gating at the family-friendly price point.
Cargo behind the rear seats is a modest 29.7 cu ft, and heated front seats remained a paid option on the base Select while standard/available from Premium up, though the quiet EV cabin and composed ride help on longer family trips.
Smooth EV power delivery and one-pedal driving make traffic relaxed, and BlueCruise hands-free highway driving (rolled out via OTA update starting with the 2021 model) was available on Premium/GT trims with the Active Drive Assist package for 2023, easing longer commutes.
2023 brought a notable EPA range bump — the volume Premium Extended Range RWD configuration rose to roughly 303 miles, up from 270 the prior year — reflecting efficiency gains near 100 MPGe combined and translating to well under $1,000/yr in charging costs at typical mileage.
A compact-SUV footprint and roughly 5.7-in ground clearance keep the Mach-E easy enough to place in the city, but the fastback's thick rear pillars limit over-shoulder visibility; a standard rear camera and available 360-degree camera offset this for tight parking.
Ford does not give the Mustang Mach-E an official North American tow rating for 2023; with no factory towing mode and modest max cargo (59.7 cu ft), it is not a meaningfully work-capable vehicle.
2023-built Mach-Es fall within the multi-year NHTSA door-latch recall campaign covering roughly MY2021-2025 (electronic latches sticking locked in low-battery/cold conditions), and the earlier high-voltage battery contactor-overheating recall concentrated in 2021-2022 production likely touched early 2023 builds too, leaving reliability unproven for hard/fleet use despite a strong battery/drive-unit warranty.
Ford offers no onboard power-export feature on the Mach-E (unlike its own F-150 Lightning) and no tie-down/upfit ecosystem is marketed, though the standard-equipment ~4.8 cu ft frunk with pass-through for 2023 gives modestly more usable auxiliary storage than later years after cost-cutting shrank it.
The volume Premium Extended Range RWD configuration reached about 303 miles EPA range for 2023 — a meaningful bump over 2022 — and available BlueCruise hands-free driving reduces fatigue on long highway stretches, making for a strong mile-eater despite firmer-than-average front seat bolstering.
Ground clearance of about 5.7 in is well below typical SUV/crossover off-road clearance, there's no low-range or off-road drive mode, and no roof rails are offered from the factory given the fastback styling — dual-motor AWD (available Premium/GT) helps in snow/gravel, but this remains a pavement-focused crossover.
29.7 cu ft behind the rear seats and 59.7 cu ft with them folded sit toward the bottom of the compact-SUV cargo band, and no roof rails are offered from the factory, though the standard-equipment ~4.8 cu ft pass-through frunk for 2023 adds useful flexibility for longer, narrower gear.
9Driving ExperienceOne of the Mustang Mach-E's strongest categories.3.10B
The 2023 Mach-E Premium stays flat and composed through corners with plenty of grip, and reviewers describe the handling as taut and agile with minimal body lean and quick steering response, aided by the low center of gravity from the underfloor battery pack.
Steering is precise and quick-geared with good on-center feel at highway speed, but reviewers repeatedly describe it as numb — accurate placement without meaningful road feedback for the driver.
The 2023 Mach-E's firm suspension tune and strong regenerative braking give a confident, well-weighted pedal with smooth regen-to-friction blending across drive modes; no instrumented 60-0/70-0 stopping distance for the 2023 model year was located, so this leans on general segment behavior and owner/press pedal-feel commentary.
The 2023 Premium extended-range AWD delivers instant, linear torque with no shift shock, running 0-60 in about 5.2 seconds in Edmunds testing — smooth, well-calibrated throttle response typical of Ford's single- and dual-motor EV drive units.
As a battery-electric SUV the 2023 Mach-E is near-silent under normal driving with only mild motor whine under hard acceleration; no dedicated interior dB measurement for the 2023 model year was located.
Kelley Blue Book's official 2023 Mustang Mach-E spec sheets list a curb-to-curb turning diameter of 38.1 ft across trims, mid-pack for the compact SUV segment.
The 2023 Mach-E gives a commanding crossover seating position with intuitive pedal alignment and power-adjustable front seats on Premium and above, though the fastback roofline's steeply raked rear glass creates notable rear-quarter blind spots.
The 2023 Premium is genuinely enjoyable on a twisty road thanks to instant torque, tidy chassis responses, and minimal body lean, though the sharpest enthusiast thrills remain concentrated in the higher-output GT trim rather than this volume configuration.
10Value & Market PositionMid-pack among this car's ten categories.2.41C+
The 2023 Select trim ($42,995-$46,995) already includes the signature 15.5-inch center touchscreen, 10.2-inch digital cluster, SYNC 4, and Ford Co-Pilot360 driver assistance as standard, which undercuts rivals that charge extra for a large infotainment screen — but heated seats, AWD, and BlueCruise hands-free driving remain paid upgrades even at Premium level.
Multiple 2023 price cuts (up to $5,700 off some trims) and strong lease cash improved the content-for-price proposition, but base MSRP still runs above gas-powered compact SUV rivals and the loss of full federal EV tax credit eligibility partway through the year eroded net value versus segment leaders like the ID.4.
Four trims (Select, Premium, California Route 1, GT) spanning $42,995-$59,995+ with standard/extended-range battery choices and RWD or AWD on most trims give a reasonably well-spaced range from value-focused to performance-focused buyers, though California Route 1 is RWD-only and GT is AWD-only, narrowing configuration flexibility at the extremes.
The Mach-E sold 40,771 units in the US in 2023, the fourth-best-selling EV behind only the Tesla Model Y, Model 3, and Chevy Bolt, and outsold the VW ID.4, Hyundai Ioniq 5, Rivian R1S, and Ford's own F-150 Lightning — a strong showing for a three-year-old nameplate in a fast-growing segment.
The Mustang badge lends some enthusiast cachet and name recognition even on an EV crossover, but Ford's brand image took a hit in 2023 as the company ranked last among mass-market brands in J.D. Power's dependability study, and traditionalist backlash over using the Mustang name on a non-coupe EV creates a mixed rather than aspirational halo.
2023 buyers had strong access to savings: mid-year MSRP cuts of up to $5,700, Ford Credit lease cash of $6,250-$7,500 (RCL Customer Cash), near-0% APR lease rates in many regions, and a partial $3,750 federal tax credit for qualifying purchases — meaningful, broadly available incentives rather than at-MSRP selling.
The 2023 Mach-E is the third model year of the generation that launched for MY2021, so the platform and tech remain reasonably current, but it predates the more significant 2024 refresh (styling and efficiency updates) — a mid-cycle car rather than newly redesigned.
The Mach-E won Car and Driver's inaugural EV of the Year in 2021 and placed third in J.D. Power's 2023 U.S. EV Experience Ownership Study while being recognized among top EV SUVs in the APEAL study, but by 2023 it was increasingly losing head-to-head comparison tests to cheaper, more efficient rivals like the Hyundai Ioniq 5 — well-regarded but no longer the class leader.
