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vs 2017:Overall -4Safety -5Reliability -3Cost of Ownership 0Technology +4Driving Experience -4
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Compact Hatchback

2018 Subaru Impreza

MainstreamGas
Manufacturer site ↗
2023 model shown
1.40DGPA / 4.0
Overall GPA
Reliability
1.13D
Safety
1.84C-
EfficiencyGas
1.52D
31 MPG combined · 409 mi range · $2,000/yr energy
Comfort
2.56C+
Value
2.42C+
Ownership Cost
2.88B-
Technology
0.32F
Driving Experience
2.01C

The verdict

A struggling compact hatchback, strong on ownership and held back by performance.

The 2018 Subaru Impreza hatchback is a rare compact car with standard all-wheel drive on every trim, starting at $19,855 including destination — a genuine value proposition for buyers who'd otherwise pay extra for AWD elsewhere in the class. It pairs a comfortable, well-controlled ride and confident handling with strong resale value (about 67% retained after five years), but the tradeoffs are real: a strained 152-hp engine that needs roughly 9.4 seconds to reach 60 mph, a Consumer Reports reliability downgrade tied to CVT complaints, and infotainment tech — a 6.5-inch screen, wired-only CarPlay, no head-up display — that already felt behind rivals in 2018. It suits buyers who value winter-weather traction and long-term ownership cost over outright speed or the latest tech.

Jump to scores

Strengths

  • Standard all-wheel drive, no upcharge
  • Composed ride and confident handling
  • Strong resale value keeps ownership cost in check

What holds it back

  • Underpowered engine that struggles at highway speeds
  • Reliability took a real step back this year
  • Infotainment already feels behind for the era

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Production history

1993present · 34 years · 6 generations
SCORED WINDOW · last 10 yearsGen 1199319991993Gen 2200020072000Gen 3200820112008Gen 4201220162012Gen 5201720232017Gen 62024now2024In production2026 — graded2025 — graded2024 — graded2023 — graded2022 — graded2021 — graded2020 — graded2019 — graded2018 — graded2017 — gradedProduction began 1993

How it's evolved

10 scored model years · 20172026

025507510020172018201920202021202220232024202520262017 · Overall: 542018 · Overall: 51 (−3 vs 2017)2019 · Overall: 54 (+3 vs 2018)2020 · Overall: 58 (+4 vs 2019)2021 · Overall: 55 (−3 vs 2020)2022 · Overall: 56 (+1 vs 2021)2023 · Overall: 57 (+1 vs 2022)2024 · Overall: 62 (+5 vs 2023)2025 · Overall: 61 (−1 vs 2024)2026 · Overall: 61

Subject scores by year

Hover or tap a score to see what moved it versus the year before. A corner mark flags a big swing.

YearPerformanceEfficiencySafetySpaceCostReliabilityTechUse-caseDrivingValue
2026
2025
2024
2023
2022
2021
2020
2019
2018
2017

Compare two years

vs
Performance33
27-6
Efficiency53
57+5
Safety62
72+10
Space66
67+1
Cost72
59-13
Reliability50
75+25
Tech31
50+19
Use-case50
58+8
Driving64
65+2
Value75
61-14

Best fit & conditions

CommuterB-70/100
Winter / inclementC60/100
AdventureC-59/100
FamilyD54/100
Work / TowF25/100

Higher scores mean a better fit for that use case. Learn more about use-case fit →

Detailed scoring by subject

1Performance & PowertrainThe Impreza's lowest-graded category.0.00F
Horsepower
152 hp @ 6,000 rpm
6/100
#3 of 4 in classCompare all →

2018 is a carryover year for the second-generation-since-redesign (2017+) Impreza; the naturally aspirated 2.0L FB20 flat-4 remains the sole engine across every trim and body style, with no turbo or upgraded-output option.

Torque
145 lb-ft @ 4,000 rpm
8/100
#3 of 4 in classCompare all →

Peak torque for the standard FB20 engine, unchanged from the 2017 redesign into the 2018 model year.

0–60 mph time
~9.4s (CVT AWD); manual-equipped trims ~1s quicker
2/100
#4 of 4 in classCompare all →

The CVT is the volume gearbox across the Impreza hatchback range (standard on Premium/Limited, optional on Base/Sport); instrumented testing places the CVT AWD 5-Door in the mid-to-high 9-second range, with 5-speed manual Base/Sport cars a second or so quicker.

Powertrain refinement45
#4 of 4 in classCompare all →

The FB20 is adequate for around-town driving but strains and gets coarse under hard acceleration or highway passing, a widely repeated criticism of this generation's Impreza; contemporary reviewers describe it as underpowered for the car's weight.

Transmission behavior58
#4 of 4 in classCompare all →

Subaru's Lineartronic CVT uses programmed ratio 'steps' to mimic gear shifts and avoid constant drone, and is generally well-regarded for a CVT, though it doesn't fully disguise the engine's lack of low-end punch; the 5-speed manual (Base/Sport only) shifts cleanly but is a basic unit.

AWD/4WD availability80
#1 of 4 in classCompare all →

Subaru Symmetrical All-Wheel Drive is standard equipment on every 2018 Impreza trim and body style — unusual for the compact class, where AWD is typically optional or unavailable — though it is a basic full-time system without low-range gearing or selectable terrain modes.

Powertrain lineup breadth20
#3 of 4 in classCompare all →

The 2018 Impreza offers a single engine (2.0L flat-4, naturally aspirated) with a choice of only two transmissions (5-speed manual or CVT); no turbo, hybrid, or electrified variant exists for this nameplate in this generation.

2Efficiency & RangeGrades below the middle of the scale.1.52D
3SafetyMid-pack among this car's ten categories.1.84C-
NHTSA overall rating
5 stars (NHTSA overall, 2018 Impreza)
100/100
#1 of 4 in classCompare all →

NHTSA's test of the redesigned 2017-2018-generation Impreza returned a 5-star overall rating, with 5 stars in frontal, side, and rollover.

IIHS awards & crashworthiness63
#3 of 4 in classCompare all →

Good across the core crashworthiness suite (driver and passenger small overlap, moderate overlap, roof strength, head restraints) and Good on IIHS's original side test, earning 2018 Top Safety Pick+ — but only in the config pairing optional EyeSight with the Limited trim's LED headlights; the newer, stricter updated side-impact test came back Poor, a real structural weak point behind the headline award.

Standard ADAS suite breadth27
#2 of 4 in classCompare all →

EyeSight (AEB, adaptive cruise, lane keep assist, lane departure warning) is an optional package on Premium, Sport, and Limited for 2018, and isn't offered at all on the base trim — nothing in the ADAS suite is standard equipment on any trim, and blind-spot/rear-cross-traffic coverage is a further, separate option even on top-trim Limited.

Automatic emergency braking performance70
#1 of 4 in classCompare all →

IIHS rated the optional EyeSight system Superior for vehicle-to-vehicle front crash prevention, avoiding collision in both the 12 and 25 mph tests, but IIHS's pedestrian AEB test program didn't begin scoring model-year 2018-19 vehicles until 2019 so no pedestrian-specific rating is on record for this exact model year, and the whole suite is a paid option rather than standard.

Blind-spot & cross-traffic coverage32
#3 of 4 in classCompare all →

Blind-spot detection with lane-change assist and rear cross-traffic alert is alert-only (no active steering/braking intervention) and is a separate optional package on every trim including Limited for 2018 — there is no trim on which it comes standard.

Lane keeping & centering37
#1 of 4 in classCompare all →

Optional EyeSight adds lane departure warning and a corrective Lane Keep Assist nudge, but this is warning/mitigation rather than true centering — owner and enthusiast reports from this generation describe noticeable 'ping-ponging' corrective steering rather than smooth centering, and lane centering wasn't offered on the Impreza at all in 2018.

Adaptive cruise & highway assist52
#1 of 4 in classCompare all →

Optional EyeSight includes Advanced Adaptive Cruise Control with full-speed-range operation down to a stop, but it's a paid add-on rather than standard, and there is no combined highway-assist mode pairing ACC with any form of lane centering.

Hands-free driving availability5
#1 of 4 in classCompare all →

No hands-free highway driving system was offered on the 2018 Impreza or anywhere in Subaru's lineup at the time.

Headlight performance40
#1 of 4 in classCompare all →

IIHS rated headlights Good only on the top Limited+EyeSight package (LED projector with curve-adaptive and high-beam assist); base Limited LED headlights (no EyeSight) rated Acceptable, and every other configuration — Premium+EyeSight's halogen curve-adaptive units and the plain base/Premium/Sport halogen reflectors — rated only Marginal, so most buyers get a substandard set.

Outward visibility78
#1 of 4 in classCompare all →

This all-new-for-2017 generation carried thin pillars and a low beltline that reviewers consistently cite as giving unusually good outward sightlines for the class, with IIHS's straightaway visibility check finding no blind zones on either side.

Child-seat (LATCH) usability79
#1 of 4 in classCompare all →

IIHS gave the 2018 Impreza's LATCH hardware a Good rating with extra LATCH positions available, providing easily reached lower anchors and enough rear-seat room to fit multiple child seats without excessive digging.

4Space & ComfortOne of the Impreza's strongest categories.2.56C+
Seating capacity
5 seats
100/100
#1 of 4 in classCompare all →

Standard 5-passenger seating across all 2018 Impreza hatchback trims (2.0i, Premium, Sport, Limited).

Front headroom
39.8 in
95/100
#1 of 4 in classCompare all →

Front headroom for the 5th-generation (2017-2023) hatchback, without moonroof.

Front legroom
43.1 in
78/100
#1 of 4 in classCompare all →

Front legroom for the 2018 Impreza 5-Door hatchback.

Rear headroom
38.0 in
75/100
#2 of 4 in classCompare all →

Rear headroom for the 2018 Impreza 5-Door hatchback.

Rear legroom
36.5 in
45/100
#2 of 4 in classCompare all →

Rear legroom is mid-pack for a compact hatchback — usable for adults on shorter trips but not a segment leader.

Cargo/trunk volume
20.8 cu ft behind rear seats (55.3 cu ft seats folded)
64/100
#2 of 4 in classCompare all →

Cargo volume behind the rear seats for the 5-Door hatchback body style.

In-cabin storage & clever solutions54
#2 of 4 in classCompare all →

Conventional door pockets, center console bin and cupholders; nothing distinctive for the class — no giga-console or unusual flat-fold tricks.

Seat comfort58
#3 of 4 in classCompare all →

Front seats are supportive for daily driving but cushions run flatter than segment leaders like the Civic; rear bench is tight for adults on long stints.

Ride quality70
#1 of 4 in classCompare all →

Widely praised as a highlight of the redesigned 5th-generation platform — a supple, well-controlled ride that outshines most compact-hatchback rivals.

Cabin quietness52
#4 of 4 in classCompare all →

Reasonably composed at cruising speed but the naturally aspirated 2.0L/CVT combination produces noticeable drone under acceleration, and wind/road noise is average for the class.

Climate & comfort features48
#4 of 4 in classCompare all →

Heated front seats arrive on Premium and up; heated steering wheel is bundled into upper-trim packages; no rear climate vents or remote pre-conditioning in 2018 — comfort equipment is trim-gated and modest overall.

5Cost of OwnershipThe Impreza's best-graded category.2.88B-
Base MSRP
$19,855 (2.0i 5-door CVT, incl. $860 destination)
100/100
#1 of 4 in classCompare all →

Entry hatchback trim with destination fee included, below the hatchback normalization floor.

Volume-Trim Price
$22,655 (2.0i Premium 5-door CVT, incl. destination) — the volume trim
100/100
#1 of 4 in classCompare all →

Premium is Impreza's best-selling trim, priced well under the hatchback normalization floor.

5-Year Maintenance & Repair Cost
~$5,500 over 5 years (repairs + scheduled maintenance)
54/100
#4 of 4 in classCompare all →

Repair costs run slightly above the compact-car average; scheduled maintenance is typical for the class.

5-Year Resale Value Retention
~67% of MSRP retained after 5 years
100/100
#1 of 4 in classCompare all →

Subaru's traditionally strong resale holds for the Impreza, beating the compact-car segment average and exceeding the hatchback normalization ceiling.

Basic warranty
3 yr / 36,000 mi bumper-to-bumper
0/100
#3 of 4 in classCompare all →

Industry-standard basic coverage, at the floor of the normalization band — well short of Hyundai/Kia's 5–10 year basic warranties.

Powertrain warranty
5 yr / 60,000 mi powertrain (as sold; a later CVT-specific service campaign extended CVT coverage to 10 yr/100,000 mi, but that was not standard advertised coverage at time of sale)
0/100
#3 of 4 in classCompare all →

Standard powertrain term at the floor of the normalization band; the CVT extension was a goodwill campaign issued after the fact, not part of the as-sold warranty.

Complimentary maintenance & perks45
#4 of 4 in classCompare all →

Subaru's 2-year/24,000-mile complimentary scheduled maintenance is a dealer-participation benefit rather than a guaranteed nationwide inclusion, and roadside assistance is bundled only for the length of the 3-year basic warranty — no connected-service trials or charging credits apply to this gas model.

Effective 5-Year Ownership Cost
$12,976 (≈$7,476 depreciation + $5,500 maintenance)
93/100
#3 of 4 in classCompare all →

$22,655 volume-trim price minus its estimated resale value after 5 years (67% retained, or about $15,179) leaves about $7,476 in depreciation. Add the projected $5,500 in 5-year maintenance and repairs, and owning this vehicle for 5 years costs about $12,976 in total.

6Reliability & QualityOne of the Impreza's weakest categories.1.13D
Predicted reliability32
#4 of 4 in classCompare all →

Consumer Reports downgraded the 2018 Impreza to a 2-out-of-5 overall/predicted reliability rating, dropping it from a top compact-car finisher in the outgoing generation to #16 of 42 cars in CR's 2018 compact-car rankings. The redesigned Global Platform generation's in-car electronics (rearview camera, infotainment, phone pairing) remained the dominant trouble spot into its second model year.

Brand reliability track record46
#3 of 4 in classCompare all →

Subaru slipped into the bottom quarter of all automakers in the 2018 J.D. Power Vehicle Dependability Study at 167 PP100 versus an industry average that improved to 142 — a wider gap than the prior year's 164-vs-156 — with no Subaru model placing in the top three of its segment. The brand finished just ahead of bottom-dwellers Mitsubishi, Cadillac, Jeep, Fiat, Land Rover and Chrysler.

Recall & TSB history42
#4 of 4 in classCompare all →

NHTSA lists 5 recalls touching the 2018 Impreza — two ECM software campaigns for ignition-coil short circuits causing stalling, a PCV valve separation recall (unexpected power loss), a low-pressure fuel pump recall (stall risk, shared Denso design also hitting Toyota), and a headlight reflector recall — continuing the stall-risk theme seen on the 2017 model. More notably for this specific model year, Subaru issued TSB 16-117-18 (Oct. 2018) extending the CVT powertrain warranty from 5yr/60k to 10yr/100k for 2018 Impreza/Crosstrek/Legacy/Outback/WRX/Forester, after 200+ NHTSA complaints about transmission slippage, delayed engagement and fluid issues on this model year — a broader corrective action than a typical clean TSB record.

Powertrain durability reputation42
#4 of 4 in classCompare all →

The naturally aspirated FB20 2.0L four-cylinder itself remains a known, unproblematic quantity dating to 2012, but the Lineartronic CVT paired with it drew a real quality signal specific to this model year: owner reports of transmission slippage under acceleration, delayed engagement from park/reverse, grinding or whining noises, and fluid contamination/overheating, serious enough that Subaru extended the CVT powertrain warranty to 10 years/100,000 miles for 2018 models. The sealed, non-serviceable CVT design (no owner-checkable fluid level) has also produced documented cases of shops mishandling fluid changes and causing failures.

Interior material quality58
#2 of 4 in classCompare all →

Edmunds' 2018 review keeps the same verdict as the redesign's launch year: a spacious, ergonomically sound cabin with legible controls and a useful secondary display, but 'lower quality interior materials than many rivals' remains listed as a con relative to class leaders.

Fit & finish69
#3 of 4 in classCompare all →

Reviewers describe the Global Platform generation's build quality and fit and finish as a clear step up from the previous Impreza, with a solid, rattle-free structure and a well-finished cabin even at base trim — an assembly-quality picture that stands apart from the electronics and CVT complaints elsewhere in this category.

Dealer & service network64
#2 of 4 in classCompare all →

Subaru's roughly 630-dealer US network gave adequate nationwide coverage by 2018, and the brand's J.D. Power Customer Service Index standing was trending upward around this period (818 points in 2017, ahead of Toyota's 815) — a mid-pack-to-solid service reputation rather than top tier, and better than the brand's dependability standing would suggest.

Parts availability & repair cost62
#3 of 4 in classCompare all →

Impreza parts are widely available through Subaru's national dealer network and shared parts with Crosstrek/WRX, with typical mainstream-compact repair costs; standard AWD hardware and the CVT (now under extended warranty for 2018 models) add modest routine-service cost versus FWD-only rivals but are not specialty or dealer-only expenses.

7Technology & InfotainmentOne of the Impreza's weakest categories.0.32F
Touchscreen size
6.5 in (8.0 in on Sport/Limited)
0/100
#1 of 4 in classCompare all →

The volume Premium trim carries Subaru's Starlink 6.5-in Multimedia system; the 8.0-in unit is reserved for Sport and Limited.

Infotainment UX & responsiveness45
#4 of 4 in classCompare all →

First-generation Starlink touchscreen software of this era was criticized by contemporary reviewers as laggy with dated graphics, though physical controls beside the screen partly offset it.

Wireless CarPlay / Android Auto55
#1 of 4 in classCompare all →

Apple CarPlay and Android Auto are standard across all 2018 trims, but only via wired USB connection — wireless projection did not arrive on Impreza until later generations.

Voice control & native navigation38
#2 of 4 in classCompare all →

Basic voice command for phone/audio functions is present but unsophisticated; native navigation is an extra-cost option only on Limited and most owners default to phone-projection mapping instead.

Audio system quality55
#3 of 4 in classCompare all →

Base 6-speaker audio is adequate but unremarkable; an 8-speaker Harman/Kardon system is available as a Sport-trim package upgrade and standard on Limited, giving a real step up for those trims.

Digital instrument cluster25
#4 of 4 in classCompare all →

Analog gauges with a small monochrome multi-function trip computer display — no configurable full-digital cluster is offered on any 2018 trim.

OTA update capability12
#1 of 4 in classCompare all →

No over-the-air software update capability of any kind; the Starlink head unit of this generation required dealer visits or USB updates.

Companion app & remote functions42
#2 of 4 in classCompare all →

MySubaru/Starlink Safety Plus subscription enables remote lock/unlock, horn/lights and vehicle locate, but remote engine start was not added to Starlink-equipped Subarus until the 2019 model year, so 2018 owners lack it — and the core functions require a paid subscription.

Charging ports & device power38
#1 of 4 in classCompare all →

A single USB port plus a 12V outlet up front is typical for the era; no wireless charging pad and no rear-row USB on any 2018 trim.

Keyless & remote access58
#2 of 4 in classCompare all →

Keyless access with push-button start is standard from Sport trim up, but the base 2.0i and Premium volume trims still use a conventional key — full keyless convenience is not standard fleet-wide.

Camera & parking aids40
#2 of 4 in classCompare all →

A standard rear-view camera is the extent of parking assistance on all trims; no factory parking sensors or surround-view camera were offered on the 2018 Impreza.

Head-up display availability8
#3 of 4 in classCompare all →

No head-up display was offered on any 2018 Impreza trim.

8Use-Case FitGrades below the middle of the scale.1.50D
Kid & car-seat practicality55
#2 of 4 in classCompare all →

Rear doors open wide enough for car-seat installs and LATCH anchors are easy to reach, but the tight 36.5-in rear legroom and modest hatch opening make it a workable rather than effortless family hauler.

Family safety package60
#1 of 4 in classCompare all →

2018 Impreza earned IIHS Top Safety Pick+ and 5-star NHTSA overall rating, but that top rating requires the EyeSight package plus LED steering-responsive headlights, which are optional (CVT-only) rather than standard on the affordable 2.0i/Premium trims families are most likely to buy.

Family road-trip comfort48
#3 of 4 in classCompare all →

Ride quality is genuinely good for multi-hour drives, but rear-seat space is tight for four adults and there are no rear climate vents or rear entertainment provisions.

Daily driving ease75
#3 of 4 in classCompare all →

Light, easy steering, good outward visibility and a compliant ride make the CVT-equipped Impreza a relaxed, low-fatigue daily driver in traffic.

Commuting cost efficiency58
#2 of 4 in classCompare all →

EPA-rated 28/37/31 mpg city/highway/combined for the CVT hatchback with standard AWD is solidly average for a compact hatchback — respectable given AWD is standard, but not class-leading like a FWD competitor.

Parking & maneuverability76
#3 of 4 in classCompare all →

Compact hatchback footprint and a tight 35.4-ft turning circle make it easy to place in city traffic and tight parking, aided by a standard rearview camera.

Work capability18
#3 of 4 in classCompare all →

No published tow rating and a small hatch opening mean the Impreza has essentially no work-hauling capability — it is a passenger car, not a load carrier.

Durability for work duty42
#1 of 4 in classCompare all →

Subaru's AWD drivetrain has a generally durable reputation, but the Impreza is not marketed or equipped for fleet/work abuse and its cloth interior and unibody structure are not work-hardened.

Jobsite & upfit practicality18
#3 of 4 in classCompare all →

No onboard power outlets beyond a standard 12V, no tie-downs, and no upfit or rack ecosystem — the hatchback offers essentially nothing for jobsite use.

Long-distance comfort & range55
#2 of 4 in classCompare all →

Good ride and adequate quietness support highway stints, and the optional EyeSight adaptive cruise reduces fatigue, but the ~31 mpg combined rating and modest tank size (~13.2 gal) put usable range and ADAS availability behind class leaders.

Outdoor & adventure capability68
#1 of 4 in classCompare all →

Standard symmetrical all-wheel drive across every 2018 trim — unusual in this segment — gives genuine gravel-road and light foul-weather confidence, though ground clearance (~5.1 in) limits true off-pavement use.

Gear & luggage flexibility56
#3 of 4 in classCompare all →

60/40 split-folding rear seats and a 20.8/55.3 cu ft cargo range are solid for the class and roof rails are available, giving reasonable gear-hauling flexibility for a compact hatchback.

9Driving ExperienceMid-pack among this car's ten categories.2.01C
Handling & agility72
#3 of 4 in classCompare all →

The all-new 2017/18 global platform brought a notable handling improvement for the nameplate — well-controlled body roll, secure grip aided by standard AWD, and confident behavior on rough roads, praised as a segment strength.

Steering feel56
#3 of 4 in classCompare all →

Steering is light, quick and easy to place, but multiple contemporary reviews note it is short on genuine road feedback — precise rather than communicative.

Braking confidence60
#3 of 4 in classCompare all →

Braking is adequate and consistent for a compact hatchback with no notable fade complaints, but pedal feel and stopping distances are unremarkable rather than a highlighted strength.

Powertrain smoothness & response48
#4 of 4 in classCompare all →

The naturally aspirated 2.0L FB20 paired with a CVT is smooth at low speed but response is leisurely under acceleration and the CVT holds high RPM with noticeable drone when pushed.

Drivetrain noise & vibration45
#4 of 4 in classCompare all →

Engine noise becomes coarse and drony under acceleration due to the CVT holding revs — a common era-appropriate criticism of this powertrain pairing.

Turning circle
35.4 ft curb-to-curb
77/100
#4 of 4 in classCompare all →

Tight turning diameter typical of the compact hatchback body style, aiding low-speed maneuverability.

Driving position & ergonomics66
#3 of 4 in classCompare all →

Good outward visibility and a logically laid-out cabin with physical climate controls; seat/wheel adjustment range is sufficient for most drivers though telescoping range is modest.

Fun-to-drive factor50
#4 of 4 in classCompare all →

Composed chassis and standard AWD make it a satisfying, confidence-inspiring drive, but the non-turbo 152-hp engine and CVT leave it short on outright excitement compared to hot-hatch peers.

10Value & Market PositionOne of the Impreza's strongest categories.2.42C+
Standard equipment generosity68
#3 of 4 in classCompare all →

Standard AWD across the entire 2018 Impreza lineup — including the $18,995 base 2.0i — undercuts rivals that charge extra for AWD or don't offer it at all in the compact segment; the base trim itself is still fairly basic (steel wheels, halogen headlights, cloth seats).

Feature value per dollar66
#3 of 4 in classCompare all →

Standout ride/handling and standard all-wheel drive give it a real value edge for buyers who'd otherwise pay a premium for AWD, though outright tech and interior richness trail some FWD rivals at the same price point.

Trim & configuration breadth58
#3 of 4 in classCompare all →

Four trims (2.0i, Premium, Sport, Limited) across sedan and hatchback body styles, with a manual available on lower trims, gives a reasonable spread — but there's no turbo/performance step-up within Impreza itself, since that role is served by the separate WRX.

Sales popularity & market acceptance52
#2 of 4 in classCompare all →

76,400 US sales in 2018 is a steady mid-pack showing for Subaru's volume nameplate, down from the 2017 redesign-launch peak but not a decline signaling weak acceptance.

Brand desirability & image73
#1 of 4 in classCompare all →

Subaru carries a loyal, growing following built on standard AWD and a safety-first image; the brand posted record-setting US sales through 2017 into 2018, reflecting real image momentum rather than a legacy reputation alone.

Deals & incentive availability45
#4 of 4 in classCompare all →

Subaru's low-incentive, low-haggle reputation holds for the Impreza — real-world 2018 deals were modest (roughly $1,000 off MSRP, occasional lease cash), well short of the aggressive discounting common elsewhere in the compact class.

Model freshness82
#1 of 4 in classCompare all →

2018 is the second model year of the all-new fifth generation, introduced for 2017 on Subaru's new Global Platform — current with no imminent redesign, since the next generation doesn't arrive until 2024.

Critical reception & awards70
#2 of 4 in classCompare all →

An IIHS Top Safety Pick+ plus multiple Kelley Blue Book 2018 accolades and consistently favorable reviews for ride and handling — solidly well-regarded, though not a repeat comparison-test winner across every publication.