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vs 2023:Overall 0Safety +1Reliability -1Efficiency & Range 0Cost of Ownership -3Technology +1Driving Experience 0
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Mid-Size Truck

2024 Chevrolet Colorado

MainstreamGas
Manufacturer site ↗
2026 model shown
1.86C-GPA / 4.0
Overall GPA
Reliability
1.51D
Safety
1.87C-
EfficiencyGas
1.87C-
22 MPG combined · 471 mi range · $2,800/yr energy
Comfort
1.29D
Value
3.38B+
Ownership Cost
2.59C+
Technology
2.81B-
Driving Experience
2.79B-

The verdict

A struggling mid-size truck, strong on value and held back by performance.

Overall 1.86 (C-) across 10 graded subjects. Its strongest is value & market position at 3.38 (B+), its weakest performance & powertrain at 0.59 (F). 7 of 10 subjects grade at C− or better.

Jump to scores

Strengths

  • Value & Market Position
  • Technology & Infotainment
  • Driving Experience

What holds it back

  • Performance & Powertrain
  • Space & Comfort
  • Reliability & Quality

Top alternatives

Cars shoppers cross-shop with the Chevrolet Colorado

Production history

2004present · 23 years · 3 generations
SCORED WINDOW · last 10 yearsGen 1200420142004Gen 2201520222015Gen 32023now2023In production2026 — graded2025 — not yet graded2024 — graded2023 — graded2022 — graded2021 — graded2020 — graded2019 — graded2018 — graded2017 — gradedProduction began 2004

How it's evolved

9 scored model years · 20172026

02550751002017201820192020202120222023202420262017 · Overall: 502018 · Overall: 52 (+2 vs 2017)2019 · Overall: 50 (−2 vs 2018)2020 · Overall: 502021 · Overall: 502022 · Overall: 52 (+2 vs 2021)2023 · Overall: 58 (+6 vs 2022)2024 · Overall: 57 (−1 vs 2023)2026 · Overall: 59 (+2 vs 2024)

Subject scores by year

Hover or tap a score to see what moved it versus the year before. A corner mark flags a big swing.

YearPerformanceEfficiencySafetySpaceCostReliabilityTechUse-caseDrivingValue
2026
2024
2023
2022
2021
2020
2019
2018
2017

Compare two years

vs
Performance47
46-1
Efficiency50
40-10
Safety28
56+27
Space53
50-3
Cost70
55-15
Reliability52
62+10
Tech45
72+27
Use-case65
63-2
Driving71
69-2
Value74
72-2

Best fit & conditions

Work / TowB-73/100
AdventureB-71/100
Winter / inclementB-70/100
CommuterC+65/100
FamilyC60/100

Higher scores mean a better fit for that use case. Learn more about use-case fit →

Trims & configurations

5 trims

Scores above reflect the volume trim. Per-trim specs and scores are rolling out — the full lineup:

WT · baseLTTrail BossZ71ZR2

Detailed scoring by subject

1Performance & PowertrainThe Colorado's lowest-graded category.0.59F
Horsepower
237 hp standard on LT; 310 hp available (standard on Trail Boss, Z71 and ZR2)
9/100
#12 of 12 in classCompare all →

The volume LT's standard 2.7L turbo-four uses the 237-hp tune; the optional TurboMax raises output to the range maximum of 310 hp. Wikipedia places 2024 in the third generation introduced for 2023, and Chevrolet retained these two output levels for 2024.

Torque
260 lb-ft standard on LT; 430 lb-ft with available TurboMax
5/100
#11 of 12 in classCompare all →

The representative LT's standard engine produces 260 lb-ft from 1,200-4,000 rpm. TurboMax supplies a much stronger 430 lb-ft but is an option rather than the LT's standard powertrain.

0-60 mph time
Approximately 8.0 s (LT, standard 237-hp engine); 6.7-6.9 s tested with TurboMax
15/100
#12 of 12 in classCompare all →

No reliable instrumented test of a 2024 LT with its standard 237-hp tune was located; a reputable review estimates it in the eight-second range. Tests of LT trucks fitted with the optional 310-hp engine are not used as the raw value because they do not represent the standard volume-trim powertrain.

Powertrain refinement48
#12 of 12 in classCompare all →

The base tune has useful low-speed torque but reviewers report pronounced throttle delay, a mushy pedal, low-rpm vibration and a raspy or gravelly note under load. TurboMax is notably more responsive, but the scored standard LT engine lands just below the average band.

Transmission behavior57
#12 of 12 in classCompare all →

The eight-speed is generally acceptable and can shift smoothly, but tests note early upshifts, delayed gear selection after slowing and occasional balkiness. Its calibration works better with the stronger TurboMax tune than with the scored base engine.

Max towing capacity
7,700 lbs with TurboMax, Trailering Package and limited-slip differential; 3,500 lbs with base engine; 6,000 lbs ZR2
48/100
#7 of 12 in classCompare all →

Chevrolet rates properly equipped TurboMax crew-cab configurations at 7,700 lbs, a strong midsize-truck result. The standard LT engine is limited to 3,500 lbs, while the off-road ZR2 is rated at 6,000 lbs.

Max payload
Up to 1,684 lbs (WT/LT); approximately 1,050 lbs for ZR2 Bison
22/100
#9 of 12 in classCompare all →

The lightest WT/LT configurations achieve the range's 1,684-lb maximum. Added off-road equipment reduces payload substantially on ZR2 and especially the 2024 Bison.

Towing tech & aids72
#7 of 12 in classCompare all →

Hitch Guidance and Hitch View are standard, while the Advanced Trailering Package adds an integrated brake controller and in-vehicle trailering app. This is a useful, modern suite, though it lacks the full-size Silverado's most advanced multi-camera and trailer-assist functions.

AWD/4WD availability78
#8 of 12 in classCompare all →

Four-wheel drive is widely available: optional on WT/LT and standard on Trail Boss, Z71 and ZR2. Mainstream WT/LT 4WD uses a single-speed Autotrac case with an automatic mode, while off-road trims add a two-speed case and low range.

Off-road capability91
#4 of 12 in classCompare all →

The lineup includes three purpose-built off-road trims, culminating in ZR2 with DSSV dampers and front/rear lockers. New for 2024, ZR2 Bison adds 35-inch tires, 12.2 inches of clearance, AEV boron-steel protection and hydraulic bump stops, placing it among the most capable factory midsize trucks.

Powertrain lineup breadth48
#7 of 12 in classCompare all →

Buyers can select 237-hp and 310-hp versions of the 2.7L turbo-four, but both use the same engine and eight-speed automatic. There is no V6, diesel, hybrid, plug-in hybrid, EV or manual alternative for 2024.

2Efficiency & RangeMid-pack among this car's ten categories.1.87C-
3SafetyMid-pack among this car's ten categories.1.87C-
NHTSA overall rating
4 out of 5 stars
50/100
#4 of 12 in classCompare all →

NHTSA gives the 2024 Colorado a four-star overall rating. This is the second model year of the third generation introduced for 2023, with minor 2024 changes rather than a redesign.

IIHS awards & crashworthiness65
#3 of 12 in classCompare all →

The current generation has Good small-overlap and updated-side ratings, but its updated moderate-overlap result is Marginal because of rear-passenger protection. It earned no 2024 Top Safety Pick award.

Standard ADAS suite breadth60
#9 of 12 in classCompare all →

The volume LT includes the core Chevy Safety Assist functions, but adaptive cruise, blind-zone assistance, and rear cross-traffic braking require extra-cost packages. The standard suite is useful but not comprehensive.

Automatic emergency braking performance65
#7 of 12 in classCompare all →

Vehicle, pedestrian, and bicyclist automatic braking is standard, giving the LT broad daytime coverage. IIHS does not publish a front-crash-prevention performance rating for the 2024 model, so nighttime effectiveness is not established.

Blind-spot & cross-traffic coverage68
#5 of 12 in classCompare all →

The available system goes beyond warnings with steering assistance and rear cross-traffic braking, and 2024 added trailer-aware blind-zone coverage when paired with the Advanced Trailering Package. It is still optional on the volume LT.

Lane keeping & centering52
#10 of 12 in classCompare all →

Lane keep assist and lane-departure warning are standard, but this is corrective lane-edge assistance rather than continuous lane centering. The Colorado therefore provides basic support without a true integrated highway-centering function.

Adaptive cruise & highway assist60
#10 of 12 in classCompare all →

Adaptive cruise with stop-and-go capability is available through the Technology Package, but it is not standard on the LT and is not paired with lane centering. It is capable traffic-speed control rather than a complete highway-assist system.

Hands-free driving availability0
#11 of 12 in classCompare all →

The 2024 Colorado offers no hands-free highway-driving system on any trim. Adaptive cruise remains a hands-on driver-assistance feature.

Headlight performance50
#8 of 12 in classCompare all →

LED reflector headlamps and IntelliBeam automatic high beams are standard, but IIHS did not publish a headlight-performance rating for the 2024 Colorado. The useful standard hardware merits a mid-band score without assuming untested illumination quality.

Outward visibility75
#2 of 12 in classCompare all →

Natural visibility is good for a pickup, without unusually large blind spots, and optional HD Surround Vision further helps maneuvering. The bed-mounted spare on the low-volume ZR2 Bison severely obstructs rear vision, but that does not describe the volume LT.

Child-seat (LATCH) usability72
#3 of 12 in classCompare all →

The two lower-anchor sets are easy to reach and most seats install readily, but rear-facing seats reduce front-passenger room and three-across does not fit. The top-tether routing also requires careful attention.

4Space & ComfortOne of the Colorado's weakest categories.1.29D
Seating capacity
5 seats
75/100
#4 of 12 in classCompare all →

The volume LT is a five-seat crew cab with front buckets and a three-person rear bench.

Front headroom
40.29 in
46/100
#11 of 12 in classCompare all →

The official dimension is identical across all 2024 Colorado trims, including the LT.

Front legroom
45.17 in
100/100
#1 of 12 in classCompare all →

Front legroom is exceptionally generous for a midsize pickup and does not vary by trim.

Rear headroom
38.28 in
9/100
#12 of 12 in classCompare all →

Rear headroom is at the low end of the truck normalization range.

Rear legroom
34.7 in
14/100
#10 of 12 in classCompare all →

All 2024 Colorados use the same crew cab, whose rear legroom is tight even by midsize-truck standards.

Bed length
61.7 in (only bed length)
18/100
#6 of 12 in classCompare all →

The third-generation 2024 lineup offers only a crew cab with this short box; no longer bed is available.

Bed volume
41.9 cu ft
24/100
#7 of 12 in classCompare all →

The short bed provides the same cargo-box volume on the LT and every other trim.

In-cabin storage & clever solutions72
#4 of 12 in classCompare all →

Everyday console, cupholder and door-pocket storage is useful, while the available lockable StowFlex tailgate bin, 120-volt bed outlet, bed lighting and up to 17 tie-downs are genuinely clever. The signature tailgate storage and power features are optional on the LT, keeping it below the standout band.

Seat comfort55
#12 of 12 in classCompare all →

The LT driving position has good adjustment and posture, but multiple expert evaluations find the cushions flat, firm and short on long-distance support; rear seating is cramped and upright.

Ride quality76
#2 of 12 in classCompare all →

The street-oriented LT is unusually compliant and controlled for an unladen body-on-frame midsize truck, though it is not quite plush enough to lead the segment outright.

Cabin quietness48
#9 of 12 in classCompare all →

Road noise is reasonable for the class, but the volume LT's lower-output turbo four is raspy and vibrates at low revs, and highway wind noise is noticeable.

Climate & comfort features62
#8 of 12 in classCompare all →

The LT includes rear air vents, and option packages offer dual-zone automatic climate control, heated seats, remote start, power lumbar and a power driver seat. Ventilated seats and a heated wheel are reserved for costly upper-trim packages, and the passenger seat remains manually adjusted.

5Cost of OwnershipMid-pack among this car's ten categories.2.59C+
Base MSRP
$31,095 (WT Crew Cab 2WD, including $1,595 destination)
89/100
#2 of 12 in classCompare all →

The 2024 Colorado is the second model year of the third generation introduced for 2023. The entry WT 2WD price rose $400 for 2024 and includes the model year's $1,595 destination charge.

Volume-Trim Price
$36,795 (LT Crew Cab 4WD, including $1,595 destination)
85/100
#2 of 12 in classCompare all →

LT is the mainstream volume trim, represented here with the commonly selected 4WD configuration and its standard 237-hp 2.7-liter turbo gas engine. The delivered price is the $35,200 standard vehicle price plus $1,595 destination.

5-Year Maintenance & Repair Cost
$3,348 over 5 years
100/100
#1 of 12 in classCompare all →

CarEdge's current model-level projection includes scheduled maintenance, normal wear items, and expected repairs. It is not trim-specific, but it directly covers the combined cost required by this item.

5-Year Resale Value Retention
62.1% of MSRP retained after 5 years
48/100
#2 of 12 in classCompare all →

iSeeCars projects 37.9% depreciation after five years, equivalent to 62.1% retention. Its large-sample model-level estimate is appropriate because an exact 2024 LT residual projection was not publicly available.

Basic warranty
3 yr / 36,000 mi bumper-to-bumper
0/100
#3 of 12 in classCompare all →

Chevrolet provides three years or 36,000 miles of bumper-to-bumper coverage, the floor of the truck scoring band.

Powertrain warranty
5 yr / 60,000 mi powertrain
0/100
#4 of 12 in classCompare all →

Chevrolet provides five years or 60,000 miles of powertrain coverage, the floor of the truck scoring band.

Complimentary maintenance & perks60
#3 of 12 in classCompare all →

One complimentary maintenance visit is modest, but five-year/60,000-mile roadside assistance and courtesy transportation plus three years of remote access make the ownership bundle useful. It remains below multi-year scheduled-maintenance programs.

Effective 5-Year Ownership Cost
$17,293 (≈$13,945 depreciation + $3,348 maintenance)
84/100
#2 of 12 in classCompare all →

$36,795 volume-trim price minus its estimated resale value after 5 years (62.1% retained, or about $22,850) leaves about $13,945 in depreciation. Add the projected $3,348 in 5-year maintenance and repairs, and owning this vehicle for 5 years costs about $17,293 in total.

6Reliability & QualityOne of the Colorado's weakest categories.1.51D
Predicted reliability30
#11 of 12 in classCompare all →

The second model year of the third-generation Colorado has a materially below-average owner-survey record, led by electronics and software trouble. Its established engine family and only three recalls keep it above the very bottom of the scale, but the model-specific evidence is substantially worse than the midsize-truck norm.

Brand reliability track record60
#1 of 12 in classCompare all →

Chevrolet's recent brand record is mixed: J.D. Power placed it among the strongest mass-market brands for three-year dependability, while Consumer Reports' newer owner survey did not place Chevrolet among the leading brands. That supports a moderately above-average, but not elite or consistent, brand score.

Recall & TSB history48
#4 of 12 in classCompare all →

Three campaigns is not extraordinary, but two involve occupant or fire safety and the 2024 launch also required a stop-delivery order. Together with service-bulletin activity around software and transmission noise, this is worse than a clean second-year record.

Powertrain durability reputation57
#4 of 12 in classCompare all →

The volume LT's 237-hp 2.7-liter turbo is related to an engine used in the Silverado since 2019, and GM strengthened the block, crankshaft and bottom end for this generation. However, the Colorado application and its second-generation eight-speed were only in year two, with too little high-mileage evidence and some transmission bulletins to call the combination proven.

Interior material quality60
#10 of 12 in classCompare all →

The LT cabin is thoughtfully designed and a major improvement over the prior generation, but extensive hard plastic prevents it from feeling rich. Materials are acceptable for a mainstream midsize pickup rather than class-leading.

Fit & finish48
#11 of 12 in classCompare all →

Reviewers found a well-executed basic cabin, but the model's owner-survey problems and 2024 software hold undermine confidence in assembly and electronic integration. Recurring reports center more on infotainment and trim noise than on major structural fit defects.

Dealer & service network84
#3 of 12 in classCompare all →

Chevrolet has one of the broadest nationwide franchised networks and deep pickup-service experience, giving Colorado owners strong geographic coverage. Service quality varies by dealer, so the network is a clear strength without being uniformly class-leading in satisfaction.

Parts availability & repair cost68
#8 of 12 in classCompare all →

A large domestic parts channel and component sharing with the Canyon and Silverado support good availability and aftermarket choice. Costs are broadly normal for the class rather than cheap, and the turbocharged engine and electronics add complexity.

7Technology & InfotainmentOne of the Colorado's strongest categories.2.81B-
Touchscreen size
11.3 in (standard on all trims)
31/100
#8 of 12 in classCompare all →

The volume LT and every other 2024 Colorado trim use the same 11.3-inch center touchscreen; no larger factory screen was offered.

Infotainment UX & responsiveness84
#1 of 12 in classCompare all →

The Google-based interface is quick, logically arranged, and retains physical climate and volume controls. Moving the headlight control into the touchscreen and isolated reports of software freezes keep it short of the very best systems.

Wireless CarPlay / Android Auto92
#1 of 12 in classCompare all →

Wireless Apple CarPlay and wireless Android Auto are standard from the WT through ZR2, including the volume LT.

Voice control & native navigation85
#1 of 12 in classCompare all →

Google built-in supplies natural voice recognition, Google Maps navigation, connected apps, and driver profiles on the LT. Its connected functionality is excellent, though some services require data or a subscription.

Audio system quality68
#7 of 12 in classCompare all →

The LT's standard six-speaker system is adequate rather than exceptional. An available seven-speaker Bose system provides a worthwhile but modest premium option and requires other LT packages.

Digital instrument cluster86
#2 of 12 in classCompare all →

For 2024 Chevrolet made the crisp, configurable 11-inch fully digital cluster standard across the lineup, a meaningful upgrade for WT, LT, and Trail Boss over their 2023 eight-inch display.

OTA update capability75
#4 of 12 in classCompare all →

The connected vehicle supports over-the-air software refinements, enhancements, and purchasable upgrades, broader than maps-only updating. Chevrolet does not document a Tesla-like cadence of major feature additions for this truck.

Companion app & remote functions70
#6 of 12 in classCompare all →

The myChevrolet app and included OnStar Remote Access period provide useful remote control and vehicle-status functions, but continued access is subscription-dependent and there is no phone-as-key.

Charging ports & device power68
#9 of 12 in classCompare all →

The LT has two front USB ports and one rear charge-only USB port as standard. Wireless charging and additional rear USB ports require LT packages, while Convenience Package III can add 120-volt cabin and bed outlets, making the ceiling good but the standard setup merely adequate.

Keyless & remote access72
#7 of 12 in classCompare all →

Keyless Open and Start with push-button ignition is standard on the volume LT, while remote start is available through LT Convenience Package II. There is no phone-as-key or hands-free tailgate.

Camera & parking aids70
#8 of 12 in classCompare all →

The LT includes an HD rear camera, while the Technology Package makes HD Surround Vision available across the range. The useful multi-view system is not standard on the volume trim, and the Colorado offers no automated parking system.

Head-up display availability12
#9 of 12 in classCompare all →

No head-up display was offered on any 2024 Chevrolet Colorado trim. The related 2024 GMC Canyon offered a 6.3-inch HUD, underscoring that its absence from the Colorado order guide is model-specific.

8Use-Case FitMid-pack among this car's ten categories.2.56C+
Kid & car-seat practicality57
#10 of 12 in classCompare all →

Four full-size doors and a five-seat crew cab make child-seat access workable, but the upright, cramped rear bench limits rear-facing-seat clearance and day-to-day family comfort. The open bed readily carries a stroller, though weather-secure storage requires a cover.

Family safety package68
#3 of 12 in classCompare all →

Every LT includes a useful core collision-avoidance suite, but blind-zone assistance, rear cross-traffic braking, adaptive cruise control and surround-view cameras cost extra. Crashworthiness is mixed rather than class-leading, particularly for rear occupants in the updated moderate-overlap test.

Family road-trip comfort57
#10 of 12 in classCompare all →

The LT has a modern, quiet-enough front cabin and available rear vents and dual-zone climate control, but adults face a tight, upright rear seat and sparse cabin storage. The bed handles luggage volume well only when cargo is secured and weather-protected.

Daily driving ease72
#4 of 12 in classCompare all →

Composed ride quality, accurate steering, linear brakes and useful low-end turbo response make this one of the easier traditional midsize pickups to commute in. Firm seat cushions, minor turbo lag and touchscreen-based lighting controls add fatigue and annoyance.

Commuting cost efficiency54
#6 of 12 in classCompare all →

The LT's fuel use is ordinary for a gasoline midsize pickup and materially costlier than a compact truck or crossover commute. Rear-wheel drive helps, but the large tires, truck mass and 2.7-liter turbo leave no exceptional per-mile advantage.

Parking & maneuverability66
#2 of 12 in classCompare all →

Its single crew-cab body is long for urban spaces, but a relatively tight turning circle, standard rear camera and good steering response make it manageable. HD surround vision is optional rather than standard on the LT.

Work capability72
#5 of 12 in classCompare all →

The volume LT can carry a substantial payload, but its standard 237-hp engine caps towing at a modest 3,500 pounds. Buyers could option the 310-hp/430-lb-ft engine and trailering equipment for a class-leading 7,700-pound maximum, so the platform has serious headroom beyond the representative configuration.

Durability for work duty64
#6 of 12 in classCompare all →

A fully boxed frame, leaf-sprung live rear axle and work-oriented bed are reassuring, and the engine architecture was hardened for truck duty. Still, 2024 was only the second model year of this generation and powertrain, so hard-use longevity was not yet fleet-proven.

Jobsite & upfit practicality82
#3 of 12 in classCompare all →

The Colorado's thoughtfully engineered bed is a standout jobsite asset, with excellent tie-down coverage, bumper steps, stake pockets and versatile tailgate support. Tailgate storage, spray-in liner and bed power are available rather than standard on a basic LT, tempering an otherwise benchmark package.

Long-distance comfort & range66
#8 of 12 in classCompare all →

Stable road manners, a 21.4-gallon tank and reasonable highway economy provide useful cruising range, but firm front cushions and cramped rear seating constrain endurance. Adaptive cruise control is optional, so the standard LT lacks the best fatigue-reduction aid.

Outdoor & adventure capability70
#11 of 12 in classCompare all →

An available four-wheel-drive LT, recovery hooks, strong optional towing capacity and a deep accessory catalog make it a credible camping and light-trail platform. The volume LT's road suspension, open rear differential and 7.9-inch clearance stop it short of the dedicated Trail Boss, Z71 and ZR2 variants.

Gear & luggage flexibility80
#3 of 12 in classCompare all →

The wide five-foot bed, many tie-down locations, multi-position tailgate, hitch availability and accessory rails make bulky outdoor gear easy to secure. Limited in-cab cubbies and the single short-bed configuration prevent an even higher score.

9Driving ExperienceOne of the Colorado's strongest categories.2.79B-
Handling & agility72
#2 of 12 in classCompare all →

The 2024 Colorado is the second model year of the third generation introduced for 2023, and the volume LT is notably composed for a body-on-frame midsize truck, with low body roll and predictable tracking even over rough pavement. It remains less agile than the unibody Ridgeline, but is near the top of the conventional-truck class.

Steering feel75
#1 of 12 in classCompare all →

The volume LT's steering retains a slow, trucklike ratio, but crisp response, progressive weighting, and useful feel make it unusually confidence-inspiring for this segment.

Braking confidence72
#3 of 12 in classCompare all →

A 129-ft stop from 60 mph is mid-pack rather than exceptional, but the quick, linear bite and easy modulation give the Colorado stronger subjective braking confidence than the distance alone suggests.

Powertrain smoothness & response68
#9 of 12 in classCompare all →

The available 310-hp/430-lb-ft TurboMax configuration commonly fitted to the LT delivers a strong midrange surge and quick performance, while the eight-speed generally shifts smoothly. Minor turbo lag, deep accelerator travel, and a tendency to seek high gears keep the calibration from feeling polished.

Drivetrain noise & vibration50
#12 of 12 in classCompare all →

The turbo four is well isolated enough in ordinary cruising, but its raspy, uncultured sound under load and noticeable low-rpm vibration are clear weaknesses compared with smoother V6-powered rivals.

Turning circle
41.3 ft curb-to-curb (Crew Cab short box)
91/100
#3 of 12 in classCompare all →

All 2024 Colorados use the Crew Cab, short-box body and 131.4-inch wheelbase; its 41.3-ft curb-to-curb diameter is tight for a midsize pickup.

Driving position & ergonomics70
#8 of 12 in classCompare all →

The third-generation cab provides a more upright driving posture and substantially better adjustment range, while physical climate, drive-mode, and volume controls aid daily use. Firm, flat seat cushions and touchscreen-only headlamp controls prevent a higher score.

Fun-to-drive factor68
#4 of 12 in classCompare all →

Strong TurboMax torque, confident steering, and a composed chassis make the LT more enjoyable than most conventional midsize pickups on ordinary roads. Its slow steering ratio and coarse four-cylinder soundtrack limit enthusiast appeal, while the genuinely playful ZR2 is outside the volume-trim score.

10Value & Market PositionThe Colorado's best-graded category.3.38B+
Standard equipment generosity72
#4 of 12 in classCompare all →

The volume LT provides unusually modern core technology for the price, including an 11.3-inch Google-based touchscreen, wireless smartphone integration, a digital instrument display, and a broad standard active-safety suite. However, desirable comfort and convenience equipment such as heated seats, dual-zone climate control, and adaptive cruise control remains package-dependent.

Feature value per dollar86
#1 of 12 in classCompare all →

The LT combines competitive pricing, strong turbocharged performance, polished road manners, modern cabin tech, and up to 7,700 pounds of available towing. It beat the Tacoma on value and overall execution in contemporary comparisons, making it one of the segment's clearest bang-for-buck choices despite needing options for some amenities.

Trim & configuration breadth60
#6 of 12 in classCompare all →

Five well-spaced trims cover work use, mainstream comfort, and three levels of off-road focus, with 2WD and 4WD offered where appropriate and the ZR2 Bison added for 2024. Breadth is nevertheless constrained by a single crew-cab, short-bed body and one automatic-transmission engine family, with no extended cab, long bed, diesel, hybrid, or manual option.

Sales popularity & market acceptance80
#4 of 12 in classCompare all →

The redesigned Colorado became a strong upper-tier midsize seller rather than merely holding position: 2024 US volume reached 98,012, up 37.9% year over year. It remained behind the dominant Tacoma but its sharp growth demonstrates broad acceptance of the new generation.

Brand desirability & image72
#6 of 12 in classCompare all →

Chevrolet has substantial credibility and owner familiarity in the US truck market, while the ZR2 and new Bison create a convincing enthusiast halo. The badge is respected and broadly desirable but remains mainstream rather than aspirational, and Tacoma retains the stronger reputation and loyalty halo in this class.

Deals & incentive availability62
#9 of 12 in classCompare all →

During 2024, buyers could find modest dealer discounts and periodic subsidized GM Financial rates, including a reported 1.9% APR offer, but the fresh, fast-growing model generally did not require large cash rebates. That delivered some buyer benefit without the heavy incentive support common on slower-selling vehicles.

Model freshness88
#2 of 12 in classCompare all →

The 2024 truck is only the second model year of the third generation introduced for 2023, so its platform, cabin technology, and safety systems were very current. It is a light change year rather than another redesign, adding the ZR2 Bison, making the 11-inch driver display standard, and simplifying engine choices while retaining the new-generation fundamentals.

Critical reception & awards96
#1 of 12 in classCompare all →

Reception was exceptional: the Colorado won MotorTrend's 2024 Truck of the Year and Edmunds' 2024 Top Rated Truck, then defeated direct Tacoma and Ranger rivals in comparison testing. Few vehicles in the segment combined this many major awards with repeated head-to-head wins in the same model year.