The verdict
A mixed-report full-size truck, strong on safety and held back by ownership.
Overall 2.65 (C+) across 10 graded subjects. Its strongest is safety at 3.15 (B), its weakest cost of ownership at 1.52 (D). 9 of 10 subjects grade at C− or better.
Jump to scoresStrengths
- Safety
- Technology & Infotainment
- Use-Case Fit
What holds it back
- Cost of Ownership
- Reliability & Quality
- Performance & Powertrain
Top alternatives
Cars shoppers cross-shop with the Ford F-150
2.41C+
Chevrolet Silverado 1500Full-Size TruckThe F-150 tops the Silverado on towing (13,500 vs 13,300 lbs max), payload leadership, and configuration breadth (10+ trims vs Chevy's narrower ladder).
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2.42C+
Ram 1500Full-Size TruckRam beats the F-150 on ride quality (its coil-sprung rear suspension is the class ride benchmark) and on upmarket interior luxury in Limited and Tungsten trims.
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2.20C
Toyota TundraFull-Size TruckTundra brings Toyota's warranty-plus-reliability halo and a standard i-FORCE MAX hybrid on upper trims, but the F-150 outmatches it on max towing (13,500 vs 12,000 lbs), payload, trim breadth, hands-free driving (BlueCruise vs no Toyota equivalent), and Pro Power Onboard exportable power.
CompareHow it's evolved
10 scored model years · 2017–2026
Subject scores by year
Hover or tap a score to see what moved it versus the year before. A corner mark flags a big swing.
| Year | Performance | Efficiency | Safety | Space | Cost | Reliability | Tech | Use-case | Driving | Value |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026 | 64 | 52 | 72 | 69 | 47 | 67 | 72 | 73 | 65 | 75 |
| 2025 | 64 | 68 | 76 | 72 | 52 | 59 | 76 | 73 | 64 | 72 |
| 2024 | 69 | 50 | 76 | 65 | 55 | 50 | 75 | 71 | 64 | 72 |
| 2023 | 69 | 50 | 68 | 65 | 56 | 55 | 64 | 69 | 60 | 65 |
| 2022 | 69 | 60 | 68 | 65 | 58 | 56 | 67 | 69 | 61 | 63 |
| 2021 | 70 | 68 | 73 | 68 | 54 | 56 | 67 | 68 | 63 | 76 |
| 2020 | 68 | 60 | 61 | 66 | 54 | 64 | 49 | 65 | 59 | 67 |
| 2019 | 66 | 65 | 66 | 66 | 57 | 59 | 53 | 66 | 62 | 70 |
| 2018 | 64 | 67 | 49 | 65 | 58 | 58 | 53 | 60 | 62 | 68 |
| 2017 | 59 | 57 | 46 | 63 | 55 | 58 | 42 | 63 | 63 | 73 |
Compare two years
Best fit & conditions
Higher scores mean a better fit for that use case. Learn more about use-case fit →
Subject profile
Trims & configurations
8 trimsScores above reflect the volume trim. Per-trim specs and scores are rolling out — the full lineup:
Detailed scoring by subject
1Performance & PowertrainOne of the F-150's weakest categories.2.30C+
Volume XLT trim's standard 2.7L EcoBoost V6 makes 325 hp; upper powertrains scale to 400 hp (5.0L V8 / 3.5L EcoBoost), 430 hp (PowerBoost hybrid), and 720 hp (Raptor R). Same fourth-gen (post-2024 refresh) powertrain lineup carries over unchanged for MY2025.
Standard 2.7L EcoBoost makes 400 lb-ft; PowerBoost hybrid V6 tops the mainstream lineup at 570 lb-ft, unchanged from the prior model year.
XLT with the standard 2.7L EcoBoost is typically tested at 6.0–6.5 s to 60 mph. Instrumented tests of MY2025 PowerBoost SuperCrew trucks ran as quick as 5.0 s, and the Raptor R remains in the mid-3s.
The 2.7L EcoBoost delivers strong midrange with only mild turbo lag; the PowerBoost hybrid earns particular praise for seamless gas-electric transitions and instant torque-fill on tip-in, though the 2.7 can sound coarse under full load.
Ford's 10-speed automatic (10R80) is widely regarded as one of the segment's best — quick, decisive shifts and rarely hunts; occasional hesitation under partial throttle noted in reviews of the unchanged MY2025 lineup.
Best-in-class-tier max tow rating of 13,500 lbs when properly equipped with the 3.5L EcoBoost and Max Trailer Tow Package, unchanged from the prior model year.
Max payload of 2,440 lbs with the 3.5L EcoBoost and HD Payload Package places the F-150 among the class leaders for half-ton hauling; a representative XLT SuperCab 4x4 configuration is rated around 1,785 lbs.
Ford offers the most complete towing suite in the segment: integrated trailer brake controller, Pro Trailer Backup Assist (knob-based reverse steering), Pro Trailer Hitch Assist, Onboard Scales with Smart Hitch, and up to seven cameras with 360-view and trailer reverse guidance — all carried over for MY2025.
4x4 is available on every trim (standard on Tremor, Raptor, Raptor R). The Raptor's electronic-shift transfer case with Hi/Lo range and terrain-select drive modes (Baja, Rock Crawl, Weather, Mud/Sand, Slippery) plus e-locking rear diff represents sophisticated 4WD across the volume lineup.
Two purpose-built off-road trims give the F-150 genuine credibility: the Tremor (up to 400 hp, 10.9" clearance, skid plates, e-locker, Trail Control) and the Raptor/Raptor R (3.5L EcoBoost High-Output or 720-hp supercharged 5.2L V8, Fox Live Valve dampers, dual e-lockers on Raptor R). MY2025 adds standard Co-Pilot360 Assist 2.0 across these trims but no mechanical off-road changes.
Four distinct powertrains span the lineup: 2.7L EcoBoost V6, 3.5L EcoBoost V6, 5.0L Ti-VCT V8, and the 3.5L PowerBoost full-hybrid V6 (with 7.2 kW Pro Power Onboard) — plus the 720-hp supercharged 5.2L V8 in Raptor R. Only knock: no PHEV, and the F-150 Lightning EV is scored as a separate model.
2Efficiency & RangeMid-pack among this car's ten categories.2.63C+
EPA combined rating for the volume 2025 F-150 configuration: XLT SuperCrew, 2.7L EcoBoost V6, 4WD, 10-speed automatic — Ford's best-selling engine/cab/drivetrain combination. Figures carried over unchanged from the 2024 model-year refresh (no powertrain EPA changes for 2025).
EPA city rating for the volume 2.7L EcoBoost 4WD configuration.
EPA highway rating for the volume 2.7L EcoBoost 4WD configuration.
Full-size trucks with large standard fuel tanks give the F-150 class-leading range; the 30.6-gallon tank is standard on SuperCrew cabs across engines except the battery-packaged PowerBoost hybrid, which retains the same 30.6-gal capacity. A 36-gal extended-range tank is optional on non-hybrid gas trims.
Derived from EPA's standard 15,000 mi/yr methodology applied to the volume 2.7L EcoBoost 4WD configuration's 21 combined MPG rating at typical current fuel-price assumptions; mid-pack for a full-size truck given the segment's wide range from efficient hybrids to large V8s.
Every 2025 F-150 gas and hybrid powertrain (2.7L/3.5L EcoBoost, 5.0L V8, PowerBoost hybrid) runs on regular 87-octane unleaded with no premium recommendation or requirement; only the Raptor's high-output twin-turbo V6 calls for premium, and Raptor is a distinct performance model outside the mainstream lineup.
3SafetyThe F-150's best-graded category.3.15B
NHTSA's overall 5-star rating for the 2024-2025 F-150 carries over unchanged for 2025; the only sub-score below 5 stars is the expected 4-star rollover rating common to tall body-on-frame trucks.
The 2025 F-150 Crew Cab (built after Sept 2024) earned IIHS Top Safety Pick — Good ratings on small overlap front (both sides) and moderate overlap front, plus Good front crash prevention (vehicle and pedestrian, day/night) — but headlight ratings split by trim (Good on lower/volume trims, Acceptable on upper trims) and it fell short of TSP+, keeping it just below the top band.
Ford Co-Pilot360 is standard even on the base XL — AEB with pedestrian detection, forward collision warning, lane-keeping system, automatic high beams, BLIS blind-spot monitoring with rear cross-traffic alert, and a rearview camera — but adaptive cruise control with stop-and-go, Evasive Steering Assist, and Intersection Assist are reserved for the Co-Pilot360 Assist 2.0 package on higher trims.
The standard system earned Good ratings for pedestrian front crash prevention in both daytime and nighttime IIHS testing, and vehicle-to-vehicle performance was strong enough to help the truck qualify for Top Safety Pick — solid but not called out as class-leading Superior.
BLIS with cross-traffic alert is standard across the entire trim range including base XL, and an available trailer-tow BLIS extension broadens the blind-spot zone to cover the trailer — strong standard coverage, though it remains alert-only rather than intervening.
The standard Lane-Keeping System (warning plus corrective steering) is functional but reviewers describe it as a basic keep-in-lane system rather than smooth full lane centering, with occasional late corrections typical of the segment.
Adaptive Cruise Control with Stop-and-Go (part of Co-Pilot360 Assist 2.0) uses radar and camera fusion to hold a set following distance and resume from a stop, and integrates with BlueCruise for highway assist on equipped trims — capable, if not the smoothest-reviewed system in class.
BlueCruise is available on the 2025 F-150 and is a mature, widely-covered Level 2 hands-free system operating on over 100,000 miles of pre-mapped divided-highway 'Blue Zones,' though it remains an optional feature rather than standard.
IIHS rated the LED reflector headlights used on XL/STX/XLT/Raptor (the volume trims) Good, while the LED projector units on Lariat and above rated only Acceptable — good performance where most buyers cross-shop, but not uniformly Good across the whole range.
The F-150's long hood and high ride height create a substantial forward blind zone that reviewers regularly flag, and the mitigating 360-degree camera system is standard only on Lariat and above, optional on XLT, and unavailable on XL/STX — so many volume-trim buyers get no camera compensation for the reduced sightlines.
SuperCrew's exposed lower LATCH anchors are easy to find and connect and the rear bench fits three car seats across, though the three top-tether loops behind the head restraints are unlabeled and require checking the owner's manual for correct routing.
4Space & ComfortGrades above the middle of the scale.2.91B-
The volume SuperCrew configuration offers a front bench seat option (standard on XL, optional on XLT) that raises max capacity to six, though the majority of retail trucks are ordered with the 5-seat bucket-and-console layout.
Mid-pack front headroom for the full-size-truck segment, unchanged from the prior 14th-generation model year.
Above-average front legroom for the segment.
Near the top of the full-size-truck band; the SuperCrew's tall roofline and upright rear seatback give it best-in-class-adjacent rear headroom.
Class-leading rear legroom, nearly matching front-row space and putting the F-150 SuperCrew among the roomiest back seats in the full-size-truck segment (trailing only Ram 1500's segment-best figure).
The volume SuperCrew configuration pairs with the shorter 5.5-ft box; the longer 6.5-ft box is available as an option but less common on SuperCrew retail orders.
Mid-pack cargo box volume for the segment on the volume 5.5-ft box; the optional 6.5-ft box is more competitive but less commonly ordered.
A large center console with a stowable shifter that folds into a flat work surface, generous under-seat storage, and available Pro Power Onboard (2.0/2.4/7.2-kW) with in-bed and cabin outlets give the F-150 strong everyday and worksite storage versatility, just shy of a true standout single feature.
XLT cloth seats are supportive with good bolstering, and heated/ventilated leather with available massage on Lariat/Platinum/Limited trims push comfort into near-luxury territory on higher trims, though base-trim seats are more ordinary.
Reviewers describe ride and handling as impressive for a leaf-sprung half-ton, beating the Tundra and edging the Ram 1500 in outright handling though Ram's coil-spring rear still rides slightly plusher; available adaptive dampers on higher trims further smooth broken pavement.
Multiple independent testers single out the F-150's hushed cabin as a segment strength, with minimal road, tire, and wind noise at highway speed.
Heated front seats and a heated steering wheel are available from XLT up, with ventilated front seats, heated rear seats, and remote start/climate preconditioning via FordPass widely available on mid-to-upper trims — a rich, broadly accessible feature set for the segment.
5Cost of OwnershipThe F-150's lowest-graded category.1.52D
The 2025 F-150's entry XL Regular Cab configuration lands in the high-$30Ks with destination, a modest increase over 2024 and near the middle of the full-size truck field.
The volume-selling XLT SuperCrew 4x4, Ford's most popular F-150 configuration, prices out in the low-$50Ks once popular equipment groups are added, typical for a well-optioned mainstream full-size crew cab.
RepairPal pegs F-150 annual maintenance-plus-repair spend at $788, below the fullsize-truck average of $936, reflecting Ford's long production run and wide parts/service network keeping routine costs low.
Depreciation estimates for the F-150 vary widely by source (iSeeCars ~38% loss vs. CarEdge ~50% loss over 5 years), so retention is estimated at the midpoint; full-size trucks broadly hold value better than cars but the F-150 lags top mid-size truck retainers like the Tacoma/Ranger.
Ford's standard bumper-to-bumper coverage for the 2025 F-150 is the industry-typical 3-year/36,000-mile term, at the shorter end of the segment band and behind rivals offering longer basic coverage.
The 5-year/60,000-mile powertrain warranty is standard Ford coverage, at the shorter end of the segment's 5–10-year range versus rivals like Hyundai/Kia that stretch to 10 years.
Ford doesn't bundle a free scheduled-maintenance plan outright, but new buyers get FordPass Rewards points (enough to cover roughly the first few service visits) plus 5-year/60,000-mile roadside assistance — useful but short of rivals' multi-year prepaid maintenance packages.
$50,650 volume-trim price minus its estimated resale value after 5 years (55% retained, or about $27,858) leaves about $22,792 in depreciation. Add the projected $3,940 in 5-year maintenance and repairs, and owning this vehicle for 5 years costs about $26,732 in total.
6Reliability & QualityOne of the F-150's weakest categories.1.98C-
Sources disagree: Consumer Reports' owner-survey predicted reliability for the 2025 F-150 is below average, while J.D. Power's 2025 Vehicle Dependability Study showed Ford's brand rank jumping to 13th (mid-pack) and third-party aggregators (Auto Reliability Index) rate it 'Good' at 75/100. Treated as mixed signals across sources.
Ford has historically sat mid-pack in Consumer Reports brand reliability rankings, but showed clear improvement in the 2025 J.D. Power Vehicle Dependability Study (10-place jump to 13th of ~32 brands), reflecting a positive but not yet top-tier multi-year trend.
The 2025 F-150 has been subject to roughly 15 NHTSA recalls, several safety-critical and powertrain-related: a lower intermediate steering shaft fastener defect that can cause loss of steering control, an electronic brake booster fault causing loss of power brake assist, a mis-machined transmission valve body causing reverse-gear failure or unexpected rollaway, and improperly machined connecting rods risking engine failure. This pattern of major/systemic recalls places it in the low band.
The volume 3.5L EcoBoost V6 is now in its second generation (2017+ redesigned timing system), with a solid track record of 200,000+ miles when maintained per schedule. The optional 3.5L PowerBoost hybrid had notable first-year (2021-2022) electrical/limp-mode issues that improved by 2023+, so its long-term durability remains less proven than the conventional EcoBoost, tempering the overall powertrain-family score.
Reviewers note the redesigned cabin balances rugged utility with SUV-like sophistication — thickly padded seats, a wide range of upholstery options up to quilted leather on top trims — competitive for the segment, with expected harder plastics on lower trims and base models.
Reviews specifically credit the current-generation F-150 with better noise isolation and tighter panel seals/fit and finish than its predecessor, indicating solid, consistent assembly with no widely reported systemic rattle or misalignment complaints for the 2025 model year.
Ford operates one of the largest dealer networks in the US — roughly 2,833 dealerships across all 50 states, second only to Chevrolet — giving F-150 owners dense, nationwide access to sales and service.
As America's best-selling vehicle for decades running, the F-150 has an enormous OEM and aftermarket parts ecosystem, keeping parts cheap and abundant relative to most competitors, though repair costs on a full-size truck platform are still higher in absolute terms than smaller vehicles.
7Technology & InfotainmentOne of the F-150's strongest categories.3.14B
Ford standardized the 12-inch SYNC 4 display fleet-wide for the 14th-generation F-150 rather than reserving it for upper trims, a meaningful step up from the old 8-inch base screen but still mid-pack against class rivals with 13-15-inch options.
SYNC 4 on the 2025 F-150 is fast to boot, logically laid out, and pairs the touchscreen with real climate knobs and buttons rather than going touch-only, which reviewers consistently credit as a daily-usability win.
Wireless Apple CarPlay and Android Auto are standard equipment on every 2025 F-150 trim, from XL to Limited/Raptor, matching the class leaders.
SYNC 4's cloud-connected voice assistant handles natural-language requests for climate, media, and navigation destinations reasonably well, with built-in nav that's competent though most owners still default to CarPlay/Android Auto maps.
A Bang & Olufsen 'Unleashed' premium system with HD Radio is available on upper trims and well-regarded (aftermarket upgrade demand around it underscores its quality), while base audio is adequate but unremarkable.
A 12-inch configurable digital gauge cluster is standard on a broad swath of the 2025 lineup (including XL/STX/XLT), pairing with the touchscreen for a modern dual-display cockpit well ahead of segment norms.
Ford pushes regular over-the-air updates to SYNC 4 and a wide range of vehicle modules on the F-150, with FordPass notifying owners in advance — broader than maps-only OTA but not the whole-vehicle cadence of EV-native rivals.
The redesigned FordPass app covers remote start, lock/unlock, vehicle locate, and health alerts free of charge, but lacks true phone-as-key digital key functionality on the gas F-150 and has a history of connectivity reliability complaints.
The 2025 F-150 offers multiple USB-A and USB-C ports, available wireless charging, a rear 120V outlet, and best-in-class available Pro Power Onboard generator power up to 7.2 kW via bed-mounted outlets — a standout for the segment.
Proximity keyless entry with SecuriCode keypad and push-button/FordPass remote start are widely available across the lineup, though full phone-as-key convenience isn't offered on the gas-powered F-150.
An available 360-degree camera plus Pro Trailer Backup Assist with a hitch-angle graphic gives the F-150 strong, useful parking and trailering visibility, though the surround view remains an upper-trim option rather than standard.
A configurable head-up display projecting speed and driver-assist info is available on the F-150 but limited to upper trims rather than offered broadly across the lineup.
8Use-Case FitOne of the F-150's strongest categories.2.92B-
SuperCrew's four full-size doors and exposed, easy-to-find lower LATCH anchors plus three top-tether loops make installing car seats straightforward, and reviewers note three car seats fit across the bench; 43.6 in of rear legroom is generous for stroller and gear access versus rival crew cabs.
NHTSA's 5-star overall rating (4-star rollover) and an IIHS 2025 Top Safety Pick with Good ratings on both small-overlap frontal tests are strong, and Ford Co-Pilot360 2.0's full ADAS suite (auto emergency braking, BLIS, lane-keeping) is standard across every 2025 trim including base XL — a real family-safety win at affordable price points, though BlueCruise hands-free highway assist is gated to XLT and above.
43.6 in of SuperCrew rear legroom is best-in-class for multi-hour trips with kids or adults in back, and the massive bed swallows road-trip gear with seats occupied, though rear climate vents and heated/ventilated rear seats remain trim-gated rather than broadly standard.
The 10-speed automatic shifts smoothly and the PowerBoost hybrid's electric torque fill makes stop-and-go traffic notably relaxed, with strong outward visibility for a full-size truck; the SuperCrew's long-wheelbase, large-footprint configurations still add fatigue versus smaller-class daily drivers.
The PowerBoost hybrid's EPA-estimated 22/24/23 MPG city/highway/combined is class-leading for a full-size truck, and the base 2.7L EcoBoost's 19/25/21 combined is competitive; RepairPal pegs annual repair costs at $788, below the $936 full-size-truck average, helping offset per-mile ownership cost.
A 360-degree camera and Active Park Assist are available on higher trims and help offset the truck's footprint, but SuperCrew-plus-longer-bed combinations remain among the largest vehicles on the road and are inherently unwieldy in tight urban parking versus smaller-class or car-based rivals.
Six powertrain options, three bed lengths (5.5/6.5/8 ft), and up to 14,000 lbs max tow (3.5L EcoBoost with Max Tow Package) and 3,325 lbs max payload give the F-150 best-in-class configurability and capacity headroom for real work duty, with the PowerBoost hybrid adding strong torque under load without sacrificing much capacity (up to 11,600 lbs tow / 1,740 lbs payload).
RepairPal rates the F-150 3.5/5.0 ('Above Average', 7th of 17 full-size trucks) with below-average annual repair costs, and decades as the best-selling US truck give it a deep fleet/commercial track record, though it isn't the segment's top-rated for reliability.
Pro Power Onboard delivers up to 7.2 kW of exportable power with the PowerBoost hybrid (2.0-2.4 kW on other powertrains) — enough to run job-site tools or serve as a home backup generator — and the FX4 Off-Road Package adds skid plates and a locking rear diff; the F-150's sales volume also supports the industry's largest aftermarket upfit/rack ecosystem.
BlueCruise hands-free driving (available XLT and above) covers 130,000+ miles of mapped divided highway and meaningfully cuts driver fatigue on long hauls, and large fuel tanks paired with efficient hybrid or V8 powertrains give strong touring range, though a quiet, comfortable cabin is more pronounced on upper trims than base XL/XLT.
4x4 is available across most trims and the Tremor package (9.8 in ground clearance, 33-in all-terrain tires, locking diffs, skid plates, standard hybrid Pro Power Onboard) slots between the FX4 package and the Raptor/Raptor R performance off-roaders, giving the lineup genuine adventure credibility from mild trail use up to serious desert running.
Three bed lengths (5.5/6.5/8 ft) across Regular, SuperCab, and SuperCrew cabs give the widest gear-hauling configurability in the class, plus standard box tie-downs and available multi-position tailgate/tailgate work surface for bulky or awkward loads.
9Driving ExperienceMid-pack among this car's ten categories.2.34C+
The 14th-gen F-150 (carried into 2025 with no dynamic changes) handles secure and composed for its size — reviewers note it feels smaller than its footprint suggests — but body control over rougher surfaces and mid-corner grip trail the segment-leading Ram 1500's coil-spring/optional air suspension setup.
The electric power steering is quick-ratio and well-weighted, giving confident freeway stability and easy parking-lot maneuvering, though genuine road feedback is limited as on most full-size trucks in this class.
Braking performance for the current generation is regarded as strong and confidence-inspiring with good stopping power, though a few testers found the pedal feel soft rather than firm underfoot.
The volume XLT configuration's 2.7L twin-turbo EcoBoost V6 paired with the 10-speed automatic delivers smooth, well-timed shifts and strong low-end response with no notable drivability complaints; the PowerBoost hybrid variant adds seamless electric-assist transitions.
Consumer Reports' 2025 road test found the cabin exceptionally quiet with road noise 'held to a whisper' and wind rush barely above background levels, putting NVH control near the top of the full-size truck class.
U.S. News' 2025 F-150 SuperCrew 5.5' box spec sheet lists a 47.8 ft curb-to-curb turning diameter for the volume XLT crew-cab configuration; shorter cab/box combinations turn tighter, longer combinations turn wider.
The 2025 F-150 offers power-adjustable steering column and pedals, memory seating, and a commanding, tall seating position with good forward sightlines and an available 360-degree camera to offset the truck's size; controls are logically laid out on the SYNC 4 touchscreen and physical switchgear.
The volume F-150 is a capable, easy-to-drive full-size truck rather than an engaging one — quick steering and strong EcoBoost response add some enjoyment, but it remains a workhorse-first appliance on the everyday XLT trim (the enthusiast-oriented Raptor is a separate, unscored trim).
10Value & Market PositionGrades above the middle of the scale.2.88B-
The 2025 XL starts around $38,710 with a basic 8-in touchscreen, cloth seats, vinyl flooring, and a limited-slip diff option, but Ford Co-Pilot360 (AEB, blind-spot, lane-keeping) is standard across the range — competitive but not class-leading base content, since Ram and Silverado match most of this at similar money.
The PowerBoost hybrid delivers 430 hp/570 lb-ft and beat a comparably priced Ram 1500 Hurricane in a 2025 Car and Driver test on acceleration, handling, braking, and fuel economy — strong capability-per-dollar even though the range tops out near $113K on Raptor R.
Eight trims (XL, STX, XLT, Lariat, Tremor, King Ranch, Platinum, Raptor/Raptor R) span $38,710-$113,125, crossed with regular/SuperCab/SuperCrew bodies, three bed lengths, and gas, twin-turbo V6, and PowerBoost hybrid powertrains — the widest, most granular configuration matrix in the full-size segment.
F-Series sold 765,649 units in the US in 2024 (up 2% YoY), extending its run as America's best-selling vehicle (any type) for the 43rd consecutive year and outselling every individual rival nameplate, including Silverado and Ram 1500.
F-150 carries the strongest brand equity in the full-size truck segment — decades of sales leadership and a loyal, multi-generational buyer base — though it's a workhorse-mainstream image rather than an aspirational or luxury halo like a King Ranch/Platinum flagship trim can partially offset.
With demand still outpacing most rivals, incentives stay modest — 2.9% APR financing for up to 60 months, First Responder/Military/UAW-member bonus cash, and VIN-specific bonus offers — real but not desperation-level discounting given the truck's segment-leading sell-through.
The 14th-generation F-150 launched for MY2021 and received a mid-cycle refresh (new front-end styling, updated tech, Pro Access Tailgate, wider PowerBoost hybrid availability) for MY2024, so the 2025 carries that still-recent refresh — current but not cutting-edge, with the next full redesign not expected until 2027.
The 2025 F-150 beat the redesigned 2025 Ram 1500 in a Car and Driver comparison test, winning acceleration, handling, braking, and fuel-economy measures and earning praise for its more user-friendly interior — consistent with F-150's long history of comparison-test wins, though it did not capture a 2025 NACTOY award (which went to sibling Ranger/Super Duty in recent years).
